Markenstatur

English translation: brand stature

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Markenstatur
English translation:brand stature
Entered by: Peter Zauner

14:05 Aug 9, 2011
German to English translations [PRO]
Social Sciences - Media / Multimedia / Magazines
German term or phrase: Markenstatur
All,

I am translating a presentation (to shareholders?) on the product range of a large media/multimedia publishing house.

One slide shows in an x-y graph the positions of various magazine titles as 'Makenvitalität (Differenzierung & Relevanz)' over 'Markenstatur (Wertschätzung / Vertrautheit)'.

Any suggestions?
Thank you.
Peter Zauner
Australia
Local time: 21:34
brand stature
Explanation:
It sounds like your presentation is referring to Young and Rubicams's Brand Asset Valuator.

Der BrandAssetTM Valuator von Advico Young Rubicam
Differenzierung (differentiation)
Relevanz (relevance)
Markenvitalität (brand strength)
Wertschätzung (esteem)
Vertrautheit (knowledge)
Markenstatur (brand stature): Die Markenstatur wird aus den beiden Kennzahlen Wertschätzung und Vertrautheit berechnet. Die exakte Formel unterliegt der Geheimhaltung und ist der Öffentlichkeit nicht zugänglich.
http://www.publisuisse.ch/mm/mm001/intermedia_Intermediale_W...

The Brand Asset Valuator of advertising agency Young & Rubicam measures brand value by applying four broad factors.
Differentiation and Relevance taken together say a lot about its growth potential (“Brand Vitality”), while Esteem and Knowledge determine the current power of a brand (“Brand Stature”).
http://www.valuebasedmanagement.net/methods_brand_asset_valu...
Selected response from:

Alison MacG
United Kingdom
Local time: 10:34
Grading comment
Thanks, Alison. The other terms you offered were also quite useful.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1reputation/status
Ramey Rieger (X)
3brand stature
Alison MacG


  

Answers


23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
reputation/status


Explanation:
I understand journalistic quality(Vitalität) reputation (Statur)

Ramey Rieger (X)
Germany
Local time: 11:34
Native speaker of: English
PRO pts in category: 27

Peer comments on this answer (and responses from the answerer)
agree  mill2
19 hrs
  -> many thanks mill! does that make you a miller?
Login to enter a peer comment (or grade)

56 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
brand stature


Explanation:
It sounds like your presentation is referring to Young and Rubicams's Brand Asset Valuator.

Der BrandAssetTM Valuator von Advico Young Rubicam
Differenzierung (differentiation)
Relevanz (relevance)
Markenvitalität (brand strength)
Wertschätzung (esteem)
Vertrautheit (knowledge)
Markenstatur (brand stature): Die Markenstatur wird aus den beiden Kennzahlen Wertschätzung und Vertrautheit berechnet. Die exakte Formel unterliegt der Geheimhaltung und ist der Öffentlichkeit nicht zugänglich.
http://www.publisuisse.ch/mm/mm001/intermedia_Intermediale_W...

The Brand Asset Valuator of advertising agency Young & Rubicam measures brand value by applying four broad factors.
Differentiation and Relevance taken together say a lot about its growth potential (“Brand Vitality”), while Esteem and Knowledge determine the current power of a brand (“Brand Stature”).
http://www.valuebasedmanagement.net/methods_brand_asset_valu...


Alison MacG
United Kingdom
Local time: 10:34
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
Thanks, Alison. The other terms you offered were also quite useful.
Login to enter a peer comment (or grade)



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