GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:05 Aug 9, 2011 |
German to English translations [PRO] Social Sciences - Media / Multimedia / Magazines | |||||||
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| Selected response from: Alison MacG United Kingdom Local time: 10:34 | ||||||
Grading comment
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Summary of answers provided | ||||
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3 +1 | reputation/status |
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3 | brand stature |
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reputation/status Explanation: I understand journalistic quality(Vitalität) reputation (Statur) |
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brand stature Explanation: It sounds like your presentation is referring to Young and Rubicams's Brand Asset Valuator. Der BrandAssetTM Valuator von Advico Young Rubicam Differenzierung (differentiation) Relevanz (relevance) Markenvitalität (brand strength) Wertschätzung (esteem) Vertrautheit (knowledge) Markenstatur (brand stature): Die Markenstatur wird aus den beiden Kennzahlen Wertschätzung und Vertrautheit berechnet. Die exakte Formel unterliegt der Geheimhaltung und ist der Öffentlichkeit nicht zugänglich. http://www.publisuisse.ch/mm/mm001/intermedia_Intermediale_W... The Brand Asset Valuator of advertising agency Young & Rubicam measures brand value by applying four broad factors. Differentiation and Relevance taken together say a lot about its growth potential (“Brand Vitality”), while Esteem and Knowledge determine the current power of a brand (“Brand Stature”). http://www.valuebasedmanagement.net/methods_brand_asset_valu... |
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