GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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23:54 Nov 20, 2009 |
German to English translations [PRO] Bus/Financial - Media / Multimedia | |||||||
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| Selected response from: Peter Sass Germany Local time: 13:39 | ||||||
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Summary of answers provided | ||||
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4 +1 | airing audit |
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3 | Viewer rate monitoring |
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3 | broadcast/transmission audit |
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3 | air-time control |
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3 | monitoring of audience rate |
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Viewer rate monitoring Explanation: just a suggestion... |
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broadcast/transmission audit Explanation: I don't know whether there's any widely accepted term for this in the industry, but here's a couple of suggestions. The context suggests it has nothing to do with audience figures - just checking that commercials actually get shown. |
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airing audit Explanation: This is the common term for tracking the airtime of advertisments. Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads. See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements." Source: http://www.freshpatents.com/Advertisement-airing-audit-syste... |
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air-time control Explanation: airtime control |
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monitoring of audience rate Explanation: that's one option |
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