Einschaltkontrolle

English translation: airing audit

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Einschaltkontrolle
English translation:airing audit
Entered by: Peter Sass

23:54 Nov 20, 2009
German to English translations [PRO]
Bus/Financial - Media / Multimedia
German term or phrase: Einschaltkontrolle
Einschaltkontrolle: Sind die in den Dispodatei dokumentierten Spots auch wirklich geschaltet worden?

Media and TV.
ClaireReu
Local time: 13:39
airing audit
Explanation:
This is the common term for tracking the airtime of advertisments.
Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads.

See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements."
Source:
http://www.freshpatents.com/Advertisement-airing-audit-syste...
Selected response from:

Peter Sass
Germany
Local time: 13:39
Grading comment
Thanks for all the info!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1airing audit
Peter Sass
3Viewer rate monitoring
Kphred
3broadcast/transmission audit
philgoddard
3air-time control
swisstell
3monitoring of audience rate
Thayenga


  

Answers


16 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Viewer rate monitoring


Explanation:
just a suggestion...

Kphred
Local time: 06:39
Specializes in field
Native speaker of: English
PRO pts in category: 8
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28 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
broadcast/transmission audit


Explanation:
I don't know whether there's any widely accepted term for this in the industry, but here's a couple of suggestions. The context suggests it has nothing to do with audience figures - just checking that commercials actually get shown.

philgoddard
United States
Native speaker of: English
PRO pts in category: 16
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49 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
airing audit


Explanation:
This is the common term for tracking the airtime of advertisments.
Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads.

See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements."
Source:
http://www.freshpatents.com/Advertisement-airing-audit-syste...

Peter Sass
Germany
Local time: 13:39
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 8
Grading comment
Thanks for all the info!

Peer comments on this answer (and responses from the answerer)
agree  Rolf Keiser: this seems most appropiate to me
9 hrs
  -> thanks!
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
air-time control


Explanation:
airtime control

swisstell
Italy
Local time: 13:39
Works in field
Native speaker of: German
PRO pts in category: 12
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8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
monitoring of audience rate


Explanation:
that's one option

Thayenga
Germany
Local time: 13:39
Works in field
Native speaker of: Native in GermanGerman
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