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intramedial

English translation: intra-media

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:intramedial
English translation:intra-media
Entered by: SusanneM

21:50 Nov 20, 2009
German to English translations [PRO]
Bus/Financial - Media / Multimedia
German term or phrase: intramedial
In a description of developing a media strategy for a company/client.

Beratung in Fragen zu:
Zielgruppendefinition
Zeitliche Kampagnensteuerung
Mediamix (intermediale Analyse)
Intramediale Medienauswahl
- Zeitliche Kampagnensteuerung
- Reichweiten- / GRP - Ziele
PZ Einsatzstrategie
- Titelauswahl
Weitere Mediengattungen
ClaireReu
Local time: 19:19
Intra media (versus inter media)
Explanation:
"Media mix (intermedial)" probably refers to the process of deciding which (mass) media to use in a campain.
Once this has been decided, for each medium ("intramedial"), further details concerning schedule and target audience need to be made.

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Note added at 40 mins (2009-11-20 22:31:54 GMT)
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http://comjnl.oxfordjournals.org/cgi/content/abstract/36/1/1...

I also should have added some hyphens ...
Selected response from:

SusanneM
Local time: 19:19
Grading comment
Great reference! Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4Intra media (versus inter media)
SusanneM
Summary of reference entries provided
intramedial
Bernhard Sulzer

  

Answers


37 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
Intramediale
Intra media (versus inter media)


Explanation:
"Media mix (intermedial)" probably refers to the process of deciding which (mass) media to use in a campain.
Once this has been decided, for each medium ("intramedial"), further details concerning schedule and target audience need to be made.

--------------------------------------------------
Note added at 40 mins (2009-11-20 22:31:54 GMT)
--------------------------------------------------

http://comjnl.oxfordjournals.org/cgi/content/abstract/36/1/1...

I also should have added some hyphens ...


    Reference: http://uk.answers.yahoo.com/question/index?qid=2007030103242...
SusanneM
Local time: 19:19
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
Great reference! Thanks!

Peer comments on this answer (and responses from the answerer)
agree  makhno: Agree.
2 hrs
  -> Thank you.
agree  Thayenga
9 hrs
  -> Thank you.
agree  Rolf Keiser
12 hrs
  -> Thank you.
agree  Lonnie Legg: sounds good.
18 hrs
  -> Thank you.
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Reference comments


30 mins
Reference: intramedial

Reference information:
http://tuprints.ulb.tu-darmstadt.de/497/
intramedial (within the same medium)

Bernhard Sulzer
United States
Works in field
Native speaker of: German
PRO pts in category: 4
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