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  3. Media / Multimedia

Publikumsmedien

English translation: popular press, mass media

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Publikumsmedien
English translation:popular press, mass media
Entered by: Hilary Davies Shelby

12:40 Jul 12, 2007
German to English translations [PRO]
Marketing - Media / Multimedia
German term or phrase: Publikumsmedien
As opposed to Fachpresse. Consumer press? Embarassingly enough, I'm not sure what the term for "normal" media is! ;-)

Thanks a lot!

Hilary.
Hilary Davies Shelby
United States
Local time: 21:13
popular press
Explanation:
Usually you talk about advertising for either the trade or the popular press.
Selected response from:

Steven Sidore
Germany
Local time: 04:13
Grading comment
I was torn between this and mass media, but in this context I needed a counterpart to "trade press", and this fits nicely. Thank you all!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1popular press
Steven Sidore
3 +1mass media
Stephen Sadie
4consumer media
Textklick
3media for the general public
Cilian O'Tuama
3general-interest press, consumer press
BrigitteHilgner
2popular press
Jonathan MacKerron


Discussion entries: 5





  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
media for the general public


Explanation:
or is that too long?

Cilian O'Tuama
Germany
Local time: 04:13
Native speaker of: English
PRO pts in category: 12
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5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
mass media


Explanation:
may work here, specially if you need something short hils

Stephen Sadie
Germany
Local time: 04:13
Works in field
Native speaker of: English
PRO pts in category: 15

Peer comments on this answer (and responses from the answerer)
agree  Francis Lee (X): http://gfk-healthcare.gfk.de/services/psp.htm (Werbestatistik Publikumsmedien)
21 hrs
  -> thanks fancis
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
popular press


Explanation:
Usually you talk about advertising for either the trade or the popular press.

Steven Sidore
Germany
Local time: 04:13
Native speaker of: English
PRO pts in category: 4
Grading comment
I was torn between this and mass media, but in this context I needed a counterpart to "trade press", and this fits nicely. Thank you all!

Peer comments on this answer (and responses from the answerer)
agree  Jonathan MacKerron: a split second faster my liege
0 min
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7 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
popular press


Explanation:
is what it's sometimes called...

Jonathan MacKerron
Native speaker of: English
PRO pts in category: 4
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14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
general-interest press, consumer press


Explanation:
Ich gebe es zu: Spontan hätte ich "popular press" zugestimmt.
Die beiden anderen Ausdrücke gehen auf Wolfgang J. Koschnik: Kompakt-Wörterbuch Marketing zurück. Es gibt verhältnismäßig wenig google-Treffer für "consumer press" (ca 90.000) aber sehr viele für "general-interest press", deshalb meine zusätzliche Antwort.

BrigitteHilgner
Austria
Local time: 04:13
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Notes to answerer
Asker: Thank you for your answer, Brigitte! I think Steven is right, though - popular media can be divided into general-interest and special-interest, where special interest is still distinct from "trade". This applies particularly to magazines.


Peer comments on this answer (and responses from the answerer)
agree  Steffen Walter: Ich dachte auch zuerst an "general-interest press/publications".
1 hr
  -> Danke schön, Steffen.
disagree  Steven Sidore: I believe that general-interest is a genre of popular press--publications like The NY Times or Der Spiegel that are broad but not deep, versus popular press publications or broadcasts that explorer a specific subject--i.e. Kicker magazine (football)
19 hrs
  -> Any proof for this belief? According to you, "Kicker" is a "Publikumsmedium" but Der Spiegel isn't? Into which category does Der Spiegel belong? I am not sure that you understand the German expression correctly.
neutral  Francis Lee (X): w/ Steven. "general-interest press" is not the counterpart of the "trade press". His example is a good one IMO.
21 hrs
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22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
consumer media


Explanation:
Rather than press. Could include Internet as well, where they do call them Anzeigen. Covers you for all eventualities.

Textklick
Local time: 03:13
Works in field
Native speaker of: English
PRO pts in category: 8
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