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granitharten Geschäftsgrundlage.

English translation: rock-solid business foundation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:granitharte Geschäftsgrundlage
English translation:rock-solid business foundation
Entered by: Michael Schubert

15:48 Jan 25, 2005
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: granitharten Geschäftsgrundlage.
Das Weihnachtsgeld ist somit ein Schnäppchen für alle, die es schnell zurückzahlen können. Der Rest läuft Gefahr, "in die Schuldenfalle zu treten", wie die Verbraucherzentrale Berlin warnt. Die Hamburger können solche Kritik gelassen hinnehmen. Sie arbeiten auf einer granitharten Geschäftsgrundlage.
As far as I can make out the Hamburger here refers to the Hamburg company, which takes this criticism with a pinch of salt...It works on a granitharten Geschäftsgrundlage which is that:

Nach 55 Jahren Marktpräsenz ist die Bevölkerung durchdrungen von ihren Werbebotschaften wie eine Erweckungsgemeinde von der Heiligen Schrift.
Lorna O'Donoghue
Local time: 09:26
rock-solid business foundation
Explanation:
"rock-solid" is more typical

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Note added at 9 mins (2005-01-25 15:58:15 GMT)
--------------------------------------------------

Oops, just saw Kieran\'s note above after submitting my response. Yes, I agree.
Selected response from:

Michael Schubert
United States
Local time: 01:26
Grading comment
Many thanks to all
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2rock-hard OR cast-iron (business) foundations
CMJ_Trans (X)
4 +1rock-solid business foundation
Michael Schubert


  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
rock-hard OR cast-iron (business) foundations


Explanation:
Their business is grounded in rock-hard....

CMJ_Trans (X)
Local time: 10:26
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 80

Peer comments on this answer (and responses from the answerer)
agree  Kieran McCann: rock-solid?
4 mins
agree  Michael Bailey: rock-solid
10 mins
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
granitharten Geschäftsgrundlage.
rock-solid business foundation


Explanation:
"rock-solid" is more typical

--------------------------------------------------
Note added at 9 mins (2005-01-25 15:58:15 GMT)
--------------------------------------------------

Oops, just saw Kieran\'s note above after submitting my response. Yes, I agree.

Michael Schubert
United States
Local time: 01:26
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
Grading comment
Many thanks to all

Peer comments on this answer (and responses from the answerer)
agree  Joseph Hovan
2 hrs
Login to enter a peer comment (or grade)



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