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  3. Marketing / Market Research

Clickthrough-Raten

English translation: click through rates

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Clickthrough-Raten
English translation:click through rates
Entered by: Susan Macdonald

10:08 Nov 18, 2004
German to English translations [PRO]
Marketing / Market Research / www
German term or phrase: Clickthrough-Raten
Online Werbung funktioniert! Durch ausgezeichnete Clickthrough-Raten, sowohl bei der Media - als auch der eMail-Kampagne konnte eine hohe Anzahl
an sofortigen Bestellungen realisiert werden.
Susan Macdonald
Local time: 03:16
click through rates
Explanation:
:-)
Selected response from:

Derek Gill Franßen
Germany
Local time: 21:16
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5click through rates
Derek Gill Franßen
3 +1Click Through Ratio
Aniello Scognamiglio (X)


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
click through rates


Explanation:
:-)

Derek Gill Franßen
Germany
Local time: 21:16
Works in field
Native speaker of: English
PRO pts in category: 34

Peer comments on this answer (and responses from the answerer)
agree  Orla Ryan: those little ads in search engines, there is some formula to work out the CTR of an advert.
1 min
agree  Klaus Herrmann: Moin Moin :)
1 min
agree  Steffen Walter: ;-)
6 mins
agree  Hilary Davies Shelby: yep - unique clicks as a percentage of the number of impressions ;-)
2 hrs
agree  Andras Malatinszky
4 hrs
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6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Click Through Ratio


Explanation:
Die Click Through Ratio (CTR) ist das Verhältnis der Gesamt-Impressions eines Banners oder Links zur Anzahl der Clicks auf das Banner oder den Link. CTR wird in Affiliate Programmen und in der Werbung als Mass für die Wirksamkeit einer Massnahme genutzt.

Aniello Scognamiglio (X)
Germany
Local time: 21:16
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Hilary Davies Shelby: both answers are actually correct !
2 hrs
  -> thanks, Hilary!
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