Flächenkonzept (urgent)

English translation: shop-in-shop concept/concession concept

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Flächenkonzept
English translation:shop-in-shop concept/concession concept
Entered by: Dr Andrew Read

12:10 Nov 3, 2004
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Flächenkonzept (urgent)
Again from text destined for marketing pros/fashion buyers explaining appeal of the brand. Any ideas for this (in last bullet point below)? Please give support or examples. TIA!

und das ist die Zielgruppe fuer XXX:
o 2/3 männlich
o 55% zwischen 14 und 49 Jahren (Zielgruppe für Lizenzartikel)

Das erwarten die Fans von XXX
o trendy Sportswear, urban casual & casual wear zu vielen Anlässen tragbar und kombinierbar
o Modegrad: sportlich-modisch
o günstiges Preis-/Qualitätsverhältnis
o maskulin mit hohem Unisex-Anteil
o exklusiv für Sie als *Flächenkonzept*
Dr Andrew Read
United Kingdom
Local time: 08:57
across-the-board concept
Explanation:
or a nationwide concept - it really is a bit hard to tell what they mean. Can you ask your customer?

Alison

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Note added at 33 mins (2004-11-03 12:44:41 GMT)
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These \"shop-in-shops\" are called \"concessions\" in the UK: \"The are several concession shops on the Fashion Balcony and on the adjacent first floor to compliment our exciting offer including Planet, Windsmoor, Alexon, Principles, Eastex, Anne Harvey, Dash, Regine, Benetton and Precis\"
http://www.buy4now.ie/arnotts/about.asp?location=STW

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Note added at 35 mins (2004-11-03 12:46:14 GMT)
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\"Meaning of CONCESSION
Pronunciation: kun\'seshun


WordNet Dictionary

Definition: [n] ***a contract granting the right to operate a subsidiary business***; \"he got the beer concession at the ball park\"
[n] the act of conceding or yielding
[n] a point conceded or yielded; \"they won all the concessions they asked for\" \"

http://www.hyperdictionary.com/dictionary/concession

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Note added at 36 mins (2004-11-03 12:47:03 GMT)
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\"Concession shop
Component of the development of the strategic departement store into an integrated specialist retailer. The shops are operated by attractive brand names and partners with their own products\"
http://www.karstadtquelle.com/englisch/konzern/3652.asp
Selected response from:

Alison Schwitzgebel
France
Local time: 09:57
Grading comment
Points to Alison for coming up with "concession". But everyone very helpful here, especially Ian and Annika. Ta!
4 KudoZ points were awarded for this answer



Summary of answers provided
4surface/brand concept
Lys Nguyen
4space concept
Daniela Wolff
4Not for points! - shop-in-shop concept
Annika Neudecker
2across-the-board concept
Alison Schwitzgebel
2complete range
IanW (X)


Discussion entries: 5





  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Flächenkonzept (urgent)
surface/brand concept


Explanation:
--

Lys Nguyen
Vietnam
Local time: 15:57
Works in field
Native speaker of: Native in EnglishEnglish, Native in VietnameseVietnamese
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5 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
Flächenkonzept (urgent)
across-the-board concept


Explanation:
or a nationwide concept - it really is a bit hard to tell what they mean. Can you ask your customer?

Alison

--------------------------------------------------
Note added at 33 mins (2004-11-03 12:44:41 GMT)
--------------------------------------------------

These \"shop-in-shops\" are called \"concessions\" in the UK: \"The are several concession shops on the Fashion Balcony and on the adjacent first floor to compliment our exciting offer including Planet, Windsmoor, Alexon, Principles, Eastex, Anne Harvey, Dash, Regine, Benetton and Precis\"
http://www.buy4now.ie/arnotts/about.asp?location=STW

--------------------------------------------------
Note added at 35 mins (2004-11-03 12:46:14 GMT)
--------------------------------------------------

\"Meaning of CONCESSION
Pronunciation: kun\'seshun


WordNet Dictionary

Definition: [n] ***a contract granting the right to operate a subsidiary business***; \"he got the beer concession at the ball park\"
[n] the act of conceding or yielding
[n] a point conceded or yielded; \"they won all the concessions they asked for\" \"

http://www.hyperdictionary.com/dictionary/concession

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Note added at 36 mins (2004-11-03 12:47:03 GMT)
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\"Concession shop
Component of the development of the strategic departement store into an integrated specialist retailer. The shops are operated by attractive brand names and partners with their own products\"
http://www.karstadtquelle.com/englisch/konzern/3652.asp

Alison Schwitzgebel
France
Local time: 09:57
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 40
Grading comment
Points to Alison for coming up with "concession". But everyone very helpful here, especially Ian and Annika. Ta!
Login to enter a peer comment (or grade)

53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Flächenkonzept (urgent)
space concept


Explanation:
see page 7 of weblink document


    Reference: http://www.agit.de/Download/Taetigkeitsbericht_2000.pdf
Daniela Wolff
Local time: 08:57
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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7 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
Flächenkonzept (urgent)
complete range


Explanation:
I may well be wrong here - hence the low confidence level - but I think this means that the outlets are being offer the entire range as a "Flächenkonzept" for their store. So I would say "The exclusive complete range for your outlet"

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Note added at 9 mins (2004-11-03 12:20:20 GMT)
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OK, in view of your added comment, I\'d now suggest \"in-store concept\"

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Note added at 17 mins (2004-11-03 12:28:00 GMT)
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\"In-Store Concept
Created for Nike Golf, this ***in-store concept*** comprises a family of wall-mounted and freestanding display units for showcasing clothing, golf bags and golf clubs. A series of plastic attachments can be used to highlight particular garments or accessories\"

http://www.framemag.com/products/products,53.asp



“Store-in-store concept” might be a step too far, but here\'s a good fashion reference:

Van Beirendonck loves collaboration. That was clear at the opening of his flagship store in Antwerp. Together with Australian star designer Marc Newson and Antwerp architects \"B-Architecten\", they developed the décor for a former car park building. They developed a ***“store-in-store concept”***, whereby the shop premises offer space to various designers, and Van Beirendonck’s own clothes can be shown in trade fairs and in other environments in a suitable way, thanks to multicoloured, container-like structures.

http://www.belgium.be/eportal/application?languageParameter=...

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Note added at 1 hr 9 mins (2004-11-03 13:20:51 GMT)
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Be very careful with \"shop-in-shop concept\" (or my \"store-in-store concept\") unless you\'re absolutely sure that that\'s what\'s meant

IanW (X)
Local time: 09:57
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 243
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2 days 6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Flächenkonzept (urgent)
Not for points! - shop-in-shop concept


Explanation:
Andrew, give yourself the KudoZ points :-) I think you're right with your "shop-in-shop" idea:

Das Heft in der Hand beim Shop-in-Shop/Flächenkonzept hat aber der Händler, auf dessen Fläche es umgesetzt wird. Er entscheidet schließlich darüber, ob solche Läden in sein Unternehmens- und insbesondere in sein Sortimentskonzept passen. Darüber hinaus hat aber auch die Markenartikelindustrie ein gewichtiges Mitspracherecht, da sie bei der Belieferung der Shops und oft auch bei deren Betrieb tätig ist.


http://64.233.183.104/search?q=cache:5MxiZ5oUxL4J:www.handel...


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Note added at 2 days 6 hrs 34 mins (2004-11-05 18:45:12 GMT)
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This might also help:

http://64.233.183.104/search?q=cache:klLxDGLThLkJ:www.imc-ag...

Annika Neudecker
Germany
Local time: 09:57
Works in field
Native speaker of: German
PRO pts in category: 4
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