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emotionale Beziehungspflege

English translation: cultivation of emotional relationships

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:emotionale Beziehungspflege
English translation:cultivation of emotional relationships
Entered by: Mag. Sabine Senn

18:39 Apr 23, 2004
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: emotionale Beziehungspflege
Hi everybody,

I am not happy about this term at all. The only translation I can think of is *emotional public relations*, but then I would like to add campaign. Another aspect that bothers me: does this not have a negative connotation, like playing with emotions? Any ideas? How can I render this to make them look good? Thanks


Dabei bleibt kein Instrument des modernen Marketings unberücksichtigt. Neben einem breiten Angebot an klassischer Produktwerbung, emotionaler Beziehungspflege und Dienstleistungskompetenz gibt es Kundenbindungsprogramme (CRM), Database-Marketing oder Kundenzufriedenheitsprogramme, um nur einige Beispiele zu nennen.
Mag. Sabine Senn
Local time: 07:36
cultivating emotion-based relationships / cultivating emotional relationships
Explanation:
or maybe: emotional / emotion-based PR

Selected response from:

NGK
United States
Local time: 00:36
Grading comment

Thanks to all of you
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2appealing to the emotions / promoting the emotional appeal
John Wellesly Helliwell
3 +1cultivating emotion-based relationships / cultivating emotional relationships
NGK
4tending/cultivating the emotional connection
Gisela Greenlee
3persuasive PR
Neil Gouw


  

Answers


14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
cultivating emotion-based relationships / cultivating emotional relationships


Explanation:
or maybe: emotional / emotion-based PR




    Reference: http://www.google.de/search?q=emotion-based+advertising&hl=d...
    Reference: http://www.google.de/search?hl=de&ie=UTF-8&oe=UTF-8&q=emotio...
NGK
United States
Local time: 00:36
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 168
Grading comment

Thanks to all of you

Peer comments on this answer (and responses from the answerer)
agree  Lori Dendy-Molz: or maintaining
24 mins
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24 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
appealing to the emotions / promoting the emotional appeal


Explanation:
promoting the emotional appeal ( of the products )

Play ON the emotions / as opposed to playing WITH

John Wellesly Helliwell
Italy
Local time: 07:36
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  David Moore (X): This is what much of today's advertising is all about
22 hrs
agree  Harald Moelzer (medical-translator)
23 hrs
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
persuasive PR


Explanation:
although I would say that PR is 'always' trying to win over the minds of the customers/public (so 'emotional PR' as in "PR to win over the minds, would be redundant) ..

Neil Gouw
Netherlands
Local time: 07:36
Specializes in field
Native speaker of: Native in DutchDutch
PRO pts in category: 4
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
tending/cultivating the emotional connection


Explanation:
One of the goals of marketing is to make an emotional connection between the consumer and the product. I think in your context connection works better than relationship.
Making the Emotional Connection.(New book on marketing)(Review) Brandweek, Jan 29, 2001. ...
http://www.findarticles.com/cf_dls/m0BDW/5_42/69968922/p1/ar...
Creating An Emotional Connection With Your Employees Through ... - ... Log in. Creating An Emotional Connection With Your Employees Through Marketing Communications: A New Tool For Managing Your Employees As Internal "Customers" ...
http://www.bnet.com/abstract.aspx?scid=1801&sortby=title&doc...


Gisela Greenlee
Local time: 00:36
Native speaker of: German
PRO pts in category: 6
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