GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:15 Aug 11, 2020 |
German to English translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Brent Sørensen Germany Local time: 13:51 | ||||||
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Summary of answers provided | ||||
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3 +2 | pinpoint |
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4 | home in ..... on |
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4 | Find each customer's sweet spot |
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3 | get the right message to the right person at the right time |
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3 | use personalised communications to target and engage each individual customer |
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Discussion entries: 2 | |
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pinpoint Explanation: With personalised communication, you can pinpoint the needs of each customer. The personal consultation on the pick-up day is based on how they have used this digital version of their user’s manual thus far. What do they already know? What is relevant for them? “The app lets us pinpoint the needs of each customer,” explains Drolshagen. Developed by Porsche’s customer relations department, the app is already being used on a trial basis in the USA and will soon be rolled out worldwide. https://newsroom.porsche.com/en/company/porsche-consulting/p... |
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