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Dialogstrecke

English translation: line of communication

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Dialogstrecke
English translation:line of communication
Entered by: Gabriella Bertelmann

15:41 Oct 9, 2010
German to English translations [PRO]
Bus/Financial - Marketing / Market Research
German term or phrase: Dialogstrecke
Email Marketing Software

Mit ELAINE FIVE können Dialogstrecken hierbei effizient vordefiniert und auf Basis individueller Kundeninteressen und spezifischer Stationen im Lebenszyklus ausgeführt werden.
aykon
United Kingdom
Local time: 16:33
line of communication
Explanation:
usually: line of communication

alternatively: path of communication
Selected response from:

Gabriella Bertelmann
Local time: 17:33
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3line of communication
Gabriella Bertelmann
4Communication Chain Management
Peter Downes
Summary of reference entries provided
Dialogstrecke - complete path of communication (links)
Bernhard Sulzer

  

Answers


34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Communication Chain Management


Explanation:
Communication Chain Management enables a clear, and defined transfer of information- www.eosef.org/file_download/od36619F-d309-4fcc-9a8c-ae16858... describes the optimal methods for managing customer relation management.

Peter Downes
Germany
Local time: 17:33
Native speaker of: Native in EnglishEnglish
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9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
line of communication


Explanation:
usually: line of communication

alternatively: path of communication

Gabriella Bertelmann
Local time: 17:33
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Bernhard Sulzer: with "(complete) path of communication" :)
3 hrs
agree  phillee: A nice, snappy and well understood term ('lines of...' perhaps?)
10 hrs
agree  Beatrix Mett BA Hons MA FCIL CL
1 day 9 hrs
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Reference comments


12 hrs
Reference: Dialogstrecke - complete path of communication (links)

Reference information:
which sites the visitor is going to click on / visit from beginning (searching terms) to end (buying the product/renting the hotel room)

"Dialogstrecke" because it is a dialogue, in a way, between the questions the prospective client has and the answers he/she receives at his various internet steps
Ideally, there is a right answer and clickable link for each of his/her questions and because of that , he/she will go the whole distance to actually buy the product.

I looked at some of the English pages of the website from which the text is taken, and dialogue is not used once. Probably because in German "dialogue" often goes deeper than just communicating.

I believe, "communication" is the word you need.
path of communication" sounds good to me although what is really meant is "complete" path of communication or really complete path of communication links.

alternatives, possibly:
complete communication path
complete information exchange path


https://cw.sdn.sap.com/cw/docs/DOC-116032
complete communication path

http://books.google.com/books?id=dvzIJ3qobtQC&pg=PA1017&lpg=...
pre-define logical path


http://tinyurl.com/36ma5t6

first link

One of the basic problems in a computer communication network design is to select the switching method.
Early computer networks were built over the existing telephone networks using principles of telephone switching,
namely line (circuit) switching. With circuit switching, a complete path of communication links must be set up
between two parties before the real communication begins.



http://www.spacedealer.de/news/online-marketing-trend-im-tou...

„Gezielt die User anzusprechen, ist ein deutlicher Trend im Online Marketing der Tourismus-Branche. Menschen entscheiden zunehmend nach gehaltvollen, im Internet recherchierten Informationen. Diese in einer kompletten Dialogstrecke anbieten zu können – vom Erstkontakt bis zum Kauf – garantiert den Erfolg“, prognostiziert Ulbricht.

Beispiel: Ein User recherchiert bei einer Suchmaschine nach einer Barcelona-Reise und bekommt passende AdWords zu lokalen Hotels eingeblendet, die seine Suchbegriffe berücksichtigen. Ein Klick darauf bringt ihn auf eine dynamisch generierte Landingpage, die präzise seinen Informationsansprüchen genügt. Möglicherweise ist er noch nicht vollständig überzeugt und surft auf weiteren Reiseseiten, die jeweils Banner mit passenden Angeboten einblenden. Anschließend klickt er auf einen solchen, was ihn auf eine Landingpage führt, auf der die Hotelbuchung stattfindet.

Bernhard Sulzer
United States
Specializes in field
Native speaker of: German
PRO pts in category: 45
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