Erlebnisgestaltung

English translation: thematic installation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Erlebnisgestaltung
English translation:thematic installation
Entered by: Kphred

10:30 May 20, 2009
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Erlebnisgestaltung
Wenn es ein dt. Wort gibt, das mich in meinem Job manchmal verzweifeln lässt, ist es das Wort "Erlebnis". Diesmal in einer besonders fiesen Ausprägung, nämlich als "Erlebnisgestaltung". Es geht um einen Imageprospekt eines Unternehmens, das Weihnachtsbeleuchtungen und -dekorationen anbietet. Kunden sind Einkaufszentren und Städte, die sich mit Lichterketten u. dgl. "stimmungsvoll" (another favourite) vorweihnachtlich dekorieren.

Unser Know-how erstreckt sich auch auf den Bereich der Erlebnisgestaltung. Wir inszenieren Erlebniswelten und machen ShoppingCentre und Städte spürbar. AA gehört im Bereich der Dekoration für ShoppingCentre,
Städte und Hotels zu den besten Unternehmen.
silvia glatzhofer
Local time: 14:01
thematic installation
Explanation:
Not exactly literal, but it might capture what you are looking for.
Selected response from:

Kphred
Local time: 07:01
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3event design
Ulrike Möller (X)
3 +1Experience design
Penny Hewson (X)
3 +1holiday decor; holiday-themed decor
Johanna Timm, PhD
3organising/designing participative events
casper (X)
3thematic installation
Kphred
3our know-how focuses on the area of creating memorable experiences
ToCaTranslation
2interactive design
Helen Shiner


Discussion entries: 3





  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
event design


Explanation:
wie wär's damit?

Ulrike Möller (X)
Germany
Local time: 14:01
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  Ingrid Moore: event design; http://www.goedg.com/flash.html; Entertainment Design at Art Center College of Design; http://www.amazon.de/Future-Entertainment-Design-Center-Coll...
4 hrs
  -> danke Ingrid!

agree  robin25
1 day 2 mins
  -> danke Robin!

agree  Inge Meinzer
1 day 1 hr
  -> danke Inge!
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7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Experience design


Explanation:
Awful as it sounds this is used


    Reference: http://en.wikipedia.org/wiki/Experience_design
Penny Hewson (X)
United Kingdom
Local time: 13:01
Works in field
Native speaker of: English
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Ventnai: sounds truly awful but so does the German :-)
6 mins
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8 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
interactive design


Explanation:
It might be what is meant, or more simply 'design of special displays'.

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Note added at 15 mins (2009-05-20 10:46:15 GMT)
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The use of light and illumination in architecture and design is currently evolving and making an increasingly significant impact on various creative disciplines. Today, architects use light installations to create a different nighttime identity for their buildings that allow for additional functions and presentations. Light is also important for interior designers, who use it to give the impression of a room where there isn't one or make a space seem bigger or smaller. Others use light to conjure works of art, forms and images out of nothing or to give entire city centres a whole new look. In short, light is a magical medium for creative experimentation that designers are using to produce a broad spectrum of exciting work. Bright presents a rich selection of these innovative projects that are setting trends in the creative use of light. The included work has been implemented in both a commercial and cultural context around the world. Each designer or design company is portrayed in an eight-page spread featuring both stunning photography and detailed text information. Bright is an up-to-date reference tool for professionals working in the fields of lighting design, architecture and art. The book reflects the role of illumination as a multifaceted and interactive design element. In doing so, Bright sheds new light on the future of architecture and design.
http://www.amazon.co.uk/Bright-Architectural-Illumination-Li...

Helen Shiner
United Kingdom
Local time: 13:01
Native speaker of: English
PRO pts in category: 27
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
organising/designing participative events


Explanation:
Designing A Participative Event
...
This course is ideal for those who need to organise participative events, those who wish to improve the effectiveness of events and those who would like to involve the community, steering group or colleagues in planning an event collaboratively.
http://tinyurl.com/q9g44t

casper (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 30
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
thematic installation


Explanation:
Not exactly literal, but it might capture what you are looking for.

Kphred
Local time: 07:01
Works in field
Native speaker of: English
PRO pts in category: 4
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
holiday decor; holiday-themed decor


Explanation:
Wie du sicher weißt, wird in Nordamerika alles Weihnachtliche gerne mit “Holiday” umschrieben. Wenn dein Unternehmen also strikt Weihnachtsdekorationen anbietet und sich "Erlebnis" nur auf Weihnachten bezieht, liegst du zumindest in den USA mit holiday decor etc richtig.
Ein paar Optionen:

-Holiday decor
http://envisiondes.com/holiday/holidaydirectional.htm

-Holiday-themed décor
-Seasonal décor

In dieser Website findest du Beschreibungen diverser Unternehmen, die sich auf seasonal decorations spezialisiert haben:
http://www.icsc.org/cgi/pssearch?prod=0020

„Becker Group is an experiential marketing company with over 50 years of experience creating holiday themed environments for shopping centers and a variety of clients and venues around the world.”

“Superior and innovative range of holiday lighting and motifs for streets, town and city centers, shopping malls and other location.”

“Since 1928, Carpenter Decorating has been providing breathtaking Holiday Decor for customers around the world. Specializing in enclosed malls, lifestyle centers and business complexes, our portfolio is unrivaled in quality and attention to detail. Call us to find out how you can add the "WOW" factor to your center!”


Johanna Timm, PhD
Canada
Local time: 06:01
Native speaker of: Native in GermanGerman
PRO pts in category: 48

Peer comments on this answer (and responses from the answerer)
agree  Inge Meinzer
18 hrs
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3 days 13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
our know-how focuses on the area of creating memorable experiences


Explanation:
I agree that the German word "Erlebnis" and it's various forms here is rather rough to translate. Maybe focusing on the intended meaning rather than an exact translatable term would work better. The company obviously focuses on helping malls and shops create holiday experiences for customers - to create a place people want to come back to repeatedly during their holiday purchasing time.

Example sentence(s):
  • our know-how focuses on the area of creating memorable experiences
ToCaTranslation
Local time: 08:01
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
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