GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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12:45 Sep 6, 2008 |
German to English translations [PRO] Bus/Financial - Marketing / Market Research | |||||||
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| Selected response from: TonyTK | ||||||
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Summary of answers provided | ||||
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4 +7 | umbrella marketing (strategy) |
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3 | overall marketing |
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3 | blanket marketing |
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overall marketing Explanation: I found one www page below Reference: http://209.85.135.104/search?q=cache:qY_40-xhbtAJ:www.crii-o... |
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umbrella marketing (strategy) Explanation: ... is an established term. www.wyndhamworldwide.com/media_center/es/show_source.cfm?id... Maybe "cross-company umbrella marketing strategy" |
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