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Eigenvermarktung

English translation: self-marketing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Eigenvermarktung
English translation:self-marketing
Entered by: itla

13:36 Mar 2, 2008
German to English translations [PRO]
Marketing - Marketing / Market Research / Sports rights marketing
German term or phrase: Eigenvermarktung
I've tried to parse this term but without success. Basically, what it means in my context is "do-it-yourself marketing": Manchester United (just an example) decided to terminate its relationship with an agency and henceforth handle all marketing and PR activities using in-house resources. Proprietary marketing, in-house marketing, self-marketing ... nothing sounds right. Suggestions highly appreciated. TIA - Erich
itla
Local time: 10:18
corporate self-marketing
Explanation:
In view of the fact that "self-marketing" generally refers to individuals, this might be an option.

The drawback is that "corporate self-marketing" could quite conceivably be performed by an external provider. The advantage (at least to my ears) is that it doesn't sound as stitled as "self-promotion" (which I don't think is the same thing anyway) and can be used in your context (which the admittedly superior "... handles its own ..." can't).


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Note added at 1 Stunde (2008-03-02 15:29:46 GMT)
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make that "stilted"
Selected response from:

TonyTK
Grading comment
Thanks to your rationale, I came to the conclusion that self-marketing can apply to individuals and businesses alike, and Google corroborates that the term is indeed used in the SME context, so ultimately, any entity with an in-house marketing department can self-market itself ... much obliged.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1self-promotion, self-promotional
Beth Jones
3 +1[handle/manage] its marketing in-house
PoveyTrans (X)
2corporate self-marketing
TonyTK
2do its own marketing
Jonathan MacKerron


Discussion entries: 2





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
[handle/manage] its marketing in-house


Explanation:
but it depends on the context...

PoveyTrans (X)
Local time: 09:18
Specializes in field
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  David Moore (X)
31 mins
Login to enter a peer comment (or grade)

11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
self-promotion, self-promotional


Explanation:
Simon's suggestion is pretty good -- here's another one, if you're still looking:

Self-promotion gets 564,000 Google hits, e.g.
Self Promotion: How To Bring Self Promotion And Authenticity Together
Articles and tips on self promotion practices, preparing promotional marketing materials and an effective self promotional marketing tool - The Rule of ...



    Reference: http://www.authenticpromotion.com/self-promotion/
Beth Jones
Austria
Local time: 10:18
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Ingrid Blank
10 mins
neutral  David Moore (X): Not too sure that this doesn't sound rather too translated for this context.
24 mins
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5
corporate self-marketing


Explanation:
In view of the fact that "self-marketing" generally refers to individuals, this might be an option.

The drawback is that "corporate self-marketing" could quite conceivably be performed by an external provider. The advantage (at least to my ears) is that it doesn't sound as stitled as "self-promotion" (which I don't think is the same thing anyway) and can be used in your context (which the admittedly superior "... handles its own ..." can't).


--------------------------------------------------
Note added at 1 Stunde (2008-03-02 15:29:46 GMT)
--------------------------------------------------

make that "stilted"

TonyTK
Native speaker of: Native in EnglishEnglish
PRO pts in category: 57
Grading comment
Thanks to your rationale, I came to the conclusion that self-marketing can apply to individuals and businesses alike, and Google corroborates that the term is indeed used in the SME context, so ultimately, any entity with an in-house marketing department can self-market itself ... much obliged.
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
do its own marketing


Explanation:
keeping it simple

--------------------------------------------------
Note added at 3 hrs (2008-03-02 16:39:12 GMT)
--------------------------------------------------

does their own marketing

Jonathan MacKerron
Native speaker of: English
PRO pts in category: 92
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