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Größere Brötchen backen

English translation: Setting one's sights higher

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Größere Brötchen backen
English translation:Setting one's sights higher
Entered by: Camilla Seifert

15:12 Jul 11, 2007
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Größere Brötchen backen
This is a heading for an electronics company using a former baking factory as their production rooms...any creative solutions much appreciated

TIA
Stephen
Stephen Sadie
Germany
Local time: 10:56
Setting one's sights higher
Explanation:
If you go the opposite to KLEINE BRÖTCHEN BACKEN you could use - SET ONES SIGHTS HIGHER. If the wafer text is going to people in the know - then it would work. but does it REALLY imply what "grössere Brötchen backen" means .... what it means is that they wish to expand and go into bigger things
Selected response from:

Camilla Seifert
South Africa
Local time: 10:56
Grading comment
A lovely set of answers with many clever ideas. It transpired that the Backfabrik is a name and that the customer did not wish to have the double meaning reflected.
Many thanks to all contributors
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4Rising to the challenge
Nicole Tata
3 +3baking bigger pies
Kim Metzger
3 +1Something's cooking
Orla Shanaghy
3 +1Proving our value / worth
jerrie
3A bigger slice of the cake
transatgees
3Setting one's sights higher
Camilla Seifert
2 +1From pies to PCs
Francis Lee (X)
2once baked goods / pastries, now big business
Susan Zimmer


Discussion entries: 10





  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
baking bigger pies


Explanation:
Nielson is smart enough to realize this isn't a standard zero-sum game, but rather one of baking bigger pies and carving out larger pieces.

http://www.reviewjournal.com/lvrj_home/2006/Jan-15-Sun-2006/...

PDF]
The Corporatist Synthesis: A Skeptical View”
File Format: PDF/Adobe Acrobat
dividing existing economic pies by simply baking bigger ones. You see the problem here: except for this last point about income ...
www.blackwell-synergy.com/doi/pdf/10.1111/j.1467-7709.1986....

Our adversaries appeal to the short-sighted human desire to slice up the existing pie differently. America needs a diplomatic strategy that demonstrates that we are about baking bigger pies.

http://zenpundit.blogspot.com/2005/12/power-of-rule-sets-the...


Kim Metzger
Mexico
Local time: 02:56
Native speaker of: Native in EnglishEnglish
PRO pts in category: 215

Peer comments on this answer (and responses from the answerer)
agree  Gillian Scheibelein: drool drool
1 hr
agree  Aniello Scognamiglio (X)
2 hrs
agree  Craig Meulen: this is the suggestion that gets the message across most clearly, whilst retaining a "baking" reference
3 hrs
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15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Something's cooking


Explanation:
For a less literal approach:
Something's cooking at X company's new premises
Alternative: X company is slaving over a hot stove to bring you better products

Orla Shanaghy
Local time: 09:56
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Claire Cox: Yes, I like this!
5 mins
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57 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
A bigger slice of the cake


Explanation:
Especially as the company appears to be expanding.

transatgees
United Kingdom
Local time: 09:56
Specializes in field
Native speaker of: English
PRO pts in category: 8
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Setting one's sights higher


Explanation:
If you go the opposite to KLEINE BRÖTCHEN BACKEN you could use - SET ONES SIGHTS HIGHER. If the wafer text is going to people in the know - then it would work. but does it REALLY imply what "grössere Brötchen backen" means .... what it means is that they wish to expand and go into bigger things

Camilla Seifert
South Africa
Local time: 10:56
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 8
Grading comment
A lovely set of answers with many clever ideas. It transpired that the Backfabrik is a name and that the customer did not wish to have the double meaning reflected.
Many thanks to all contributors
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Proving our value / worth


Explanation:
proving dough allows it to 'swell' in size ... so maybe something using the verb to prove for the double meaning?

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Note added at 22 hrs (2007-07-12 13:48:47 GMT)
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From currants to currents!

jerrie
United Kingdom
Local time: 09:56
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Richard Benham: This is clever, but unfortunately most people don't know enough about breadmaking.
1 hr
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17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
Rising to the challenge


Explanation:
No more loafing around

Using our loaf (strictly UK audience)

Let it roll!!

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Note added at 21 mins (2007-07-11 15:33:47 GMT)
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Roll on the future

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Note added at 1 day1 hr (2007-07-12 16:28:28 GMT)
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From bakeware to hardware??

And yes, I do know that bakeware (baking trays, cake tins etc) is not the same as Backware. Might still fit though ;-)

Nicole Tata
United Kingdom
Local time: 09:56
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  Camilla Seifert: I like this too!
2 hrs
agree  Melanie Wittwer
3 hrs
agree  Richard Benham: Loaf = loaf of bread = head in Aussie rhyming slang too!
6 hrs
agree  Nadine Kahn: No more loafing around!
17 hrs
  -> thanks guys! btw what happened to Cilian's 'best thing since sliced bread'? Excellent I thought ;-)
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3 days 21 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
once baked goods / pastries, now big business


Explanation:
this is just another suggestion topping all of the great ones already here. Bakeries in the US are usually associated with "pastries" or even baked goods.

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Note added at 3 days21 hrs (2007-07-15 12:41:24 GMT)
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I like Francis's high-carb to high-tech! especially since I'm doing what I can to stay away from the carbs!

Susan Zimmer
United States
Local time: 04:56
Native speaker of: Native in EnglishEnglish
PRO pts in category: 18
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13 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
From pies to PCs


Explanation:
Thanks to Kim for the "pies" - I haven't yet been able to think of anthying electronics-related starting with a "b" (i.e. "From buns to ...")

My "PCs" is obviously speculative. ;-)

More context, please, Stephen! What exactly does the company make?

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Note added at 21 mins (2007-07-11 15:33:39 GMT)
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My idea was along the lines of "Swords to ploughshares", i.e. converting existing production facilities.

But in case the above is ambiguous (i.e. suggesting that they make both):

From pastry/pastries/pies production to PCs

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Note added at 2 hrs (2007-07-11 17:58:41 GMT)
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Stephen:
Nice idea though it is, "more profitable wafers" doesn't work for two reasons:
- Bakeries are associated primarily with bread, pies and (if I may suggest) pastries. Wafers are in comparison a niche product.
- It appears the company in question is not a chipmaker.

New idea:
- From ovens to OEM (the firm does make equipment, right?)

Given the added context of that sentence including the target phrase, however, I'd be inclined to go with Kim's suggestion. I'm not sure it sounds that great as such - but it reflects the German perfectly.

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Note added at 6 hrs (2007-07-11 21:41:06 GMT)
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@ Richard. Nice idea. How about:
- from rustic bakery to industry (-scale) chips?
;-)

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Note added at 6 hrs (2007-07-11 21:52:04 GMT)
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- From high-carbs to high-tech
(as in carbohydrates)

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Note added at 4 days (2007-07-16 10:00:25 GMT) Post-grading
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I never said my answers were any good, but I'm also wondering about the suitability of the "one" pronoun in this kind of context. Surely if anything "we"?

Francis Lee (X)
Local time: 10:56
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 121

Peer comments on this answer (and responses from the answerer)
agree  Richard Benham: They may not make chips, but their products probably contain them. From bakery to chipshop?
6 hrs
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