This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to English
  3. Marketing / Market Research

allgemeine Betreuungskosten

English translation: (general) customer care/customer support costs

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:allgemeine Betreuungskosten
English translation:(general) customer care/customer support costs
Entered by: Olaf Reibedanz

19:31 Aug 29, 2006
German to English translations [PRO]
Bus/Financial - Marketing / Market Research / Kundenwertanalyse
German term or phrase: allgemeine Betreuungskosten
Im Zentrum der Kundenwertanalyse steht die Ermittlung des Kundenwerts nach folgenden fünf Einzelkriterien:

Der Vergabewert berechnet sich aus dem Verhältnis des Vertriebsaufwand zum erzielten Auftragsvolumen. Der Vertriebsaufwand setzt sich aus den auf den Kunden bezogenen Vertriebsgemeinkosten, den jährlichen Kosten für Angebote sowie aus **allgemeinen Betreuungskosten** zusammen. Das Auftragsvolumen ist das Gesamtvolumen aus Aufträgen pro Jahr. Bei Kunden mit einem Vergabewert von kleiner als 10 ist die Vertriebs- und Betreuungsstrategie zu überdenken.
Olaf Reibedanz
Colombia
Local time: 10:42
(general) customer care/customer support costs
Explanation:
This could mean anything from how often an account manager lunches with a customer to how often support personnel have to travel to the customer's site to repair complex plant. HTH
Selected response from:

Marketing-Lang.
Germany
Local time: 17:42
Grading comment
Many thanks everybody - I went with Mike's suggestion as it fitted the context best.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1(general) customer care/customer support costs
Marketing-Lang.
3general fund for customer support
gangels (X)
3entertainment expenses
Textklick


  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
(general) customer care/customer support costs


Explanation:
This could mean anything from how often an account manager lunches with a customer to how often support personnel have to travel to the customer's site to repair complex plant. HTH

Marketing-Lang.
Germany
Local time: 17:42
Specializes in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Many thanks everybody - I went with Mike's suggestion as it fitted the context best.

Peer comments on this answer (and responses from the answerer)
neutral  Textklick: You could well be right pal. No accountant me, just gut feeling as per my suggestion (pardon the pun) C :-)
3 hrs
agree  Veronika McLaren: If the topic is customer relationship management ("CRM"), then customer support costs/expenses makes sense
3 hrs
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
general fund for customer support


Explanation:
...the annual expense for bids as well as from the general fund for customer support

gangels (X)
Local time: 09:42
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 40
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
entertainment expenses


Explanation:
I'd say it's discreetly written in there, but reading the last line in particular, I interpret this as meaning "don't take low value customers out to lunch". I'd allocate Mike's "travel to the customer's site to repair complex plant" to Vertiebsgemeinkosten.

HTH Chris

Textklick
Local time: 16:42
Specializes in field
Native speaker of: English
PRO pts in category: 105
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search