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14:09 Jan 24, 2006 |
German to English translations [PRO] Marketing - Marketing / Market Research / Description of marketing event for a large bank | |||||||
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| Selected response from: IanW (X) Local time: 20:48 | ||||||
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Summary of answers provided | ||||
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3 +4 | given a human face |
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4 | emotionalises |
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3 | expressed its feelings/sentiments |
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2 | made more approchable |
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4 -3 | sensationalize |
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made more approchable Explanation: or humane -------------------------------------------------- Note added at 4 mins (2006-01-24 14:13:44 GMT) -------------------------------------------------- approach*a*ble! |
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emotionalises Explanation: I don't see why you shouldn't use "emotionalise" here - it means to "make emotional", which is what it is supposed to mean here, presumably |
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expressed its feelings/sentiments Explanation: feelings/sentiments should be written with quotes. I don´t know how "emotional" banks can be! |
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sensationalize Explanation: Here I think he means in the sense of a 'hype' about something. sen·sa·tion·al·ize (sn-ssh-n-lz) To cast and present in a manner intended to arouse strong interest, especially through inclusion of exaggerated or lurid details: "doubted the ability of the liberal press to handle such information fairly, to refrain from sensationalizing it" Bob Woodward and Carl Bernstein. -------------------------------------------------------------------------------- Reference: http://freedictionary.com |
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