ein Höchstmaß an Orientierung

English translation: a high degree of familiarity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:ein Höchstmaß an Orientierung
English translation:a high degree of familiarity
Entered by: Kim Metzger

21:08 Dec 2, 2005
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: ein Höchstmaß an Orientierung
Etablierte Produktmarken versprechen dem Verbraucher ein Höchstmass an Orientierung und Verlässlichkeit.

I presume they mean that the brand names provide guidance when you're deciding what to buy as you already associate them with quality, so I suppose "optimum guidance and reliability" is understandable, but there must be a better solution! Any offers?
Gruffalo
Local time: 07:59
a high degree of familiarity
Explanation:
This is what I think is meant.
Selected response from:

Ilka Nahmmacher
Germany
Local time: 08:59
Grading comment
This fits in nicely. Thanks to everyone.
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +3a high degree of familiarity
Ilka Nahmmacher
3optimum orientation
Teresa Reinhardt
3unparalleled authority
Lancashireman
3highest standard for reliability
Raghunathan Rajagopalan


  

Answers


30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
ein Höchstmass an Orientierung
optimum orientation


Explanation:
Ï'd prefer that because it leaves the buyer as the actor (vs. being passively guided by something; makes it sound more sinister, too)

Teresa Reinhardt
United States
Local time: 23:59
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 60

Peer comments on this answer (and responses from the answerer)
neutral  Francis Lee (X): sorry, doesn't sound very natural to me (i.e. a bit German)
2 days 14 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
ein Höchstmass an Orientierung
unparalleled authority


Explanation:
You wouldn’t think of questioning their opinion
Results 1 - 10 of about 782 for "unparalleled authority".


Lancashireman
United Kingdom
Local time: 07:59
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 232
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
ein Höchstmass an Orientierung
highest standard for reliability


Explanation:
is my take

Raghunathan Rajagopalan
Local time: 12:29
Works in field
Native speaker of: English
PRO pts in category: 2
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12 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
ein Höchstmass an Orientierung
a high degree of familiarity


Explanation:
This is what I think is meant.

Ilka Nahmmacher
Germany
Local time: 08:59
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 3
Grading comment
This fits in nicely. Thanks to everyone.

Peer comments on this answer (and responses from the answerer)
agree  Lori Dendy-Molz
21 hrs

agree  Anna Blackab (X)
1 day 33 mins

agree  Francis Lee (X): o.ä.
2 days 2 hrs
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