Einheitskampagne
English translation: unifying brand campaign
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| 14:51 Nov 7, 2005 |
| German to English translations [PRO] Marketing - Marketing / Market Research / campaigns/brand marketing | |||||||
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|  Selected response from: michael10705 (X) Local time: 19:56 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 | image campaign |
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| 3 | branding campaigns |
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| 3 | unifying campaing |
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| 3 | brand awareness campaigns |
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| 2 | unifying brand campaign |
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| 2 | generic campaign |
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| 2 | broad-based campaign |
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| Discussion entries: 2 | |
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Answers
5 mins confidence: 
| einheitskampagne branding campaigns Explanation: Branding campaigns are done for the purpose of getting a company's name out ... The downside of branding campaigns is that they require much more money to ... www.grantasticdesigns.com/bannercampaigntypes.html - 15k - Im Cache - Ähnliche Seiten |
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16 mins confidence:
unifying campaing Explanation: e.g. http://www.mediacampaign.org/publications/integr_plan/intro-... |
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34 mins confidence:
brand awareness campaigns Explanation: but not sure what they are trying to say. Perhaps, pushing beer sales while neglecting to mention your own brand Heineken or whatever will not do much for the bottom line -------------------------------------------------- Note added at 2005-11-07 15:28:56 (GMT) -------------------------------------------------- of course, that would be a \'generic product campaign\' |
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21 mins confidence:
unifying brand campaign Explanation: unifying brand campaign -------------------------------------------------- Note added at 3 hrs 38 mins (2005-11-07 18:30:07 GMT) -------------------------------------------------- google for instance under "hp and unifying brand campaign" and you'll see mention of an example that notes this expression. |
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Grading comment
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7 hrs confidence:
generic campaign Explanation: A pure guess, based on the thought that 'Einheitskampagne' may be inspired by 'Einheitswurst'. 'Generic campaign' and 'generic advertising' naturally score lots of google hits, but that doesn't necessarily mean they are the right translation here. |
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10 hrs confidence:
image campaign Explanation: "Einheitskampagne" ist ein Überbleibsel aus der Werbesprache der ehemaligen DDR. Heute heißt das "Imagekampagne" - meistens teure Vierfarbanzeigen auf Doppelseite oder TV, die oft ganze Produkt- oder Unternehmensgruppen bewerben, ohne auf ein spezifisches Produkt einzugehen. Zweck solcher Werbung ist visuelle Marktpräsenz, weniger Verbraucherinformation. |
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1 hr confidence:
broad-based campaign Explanation: Difficult to say without more context. The German term is not standard, as impied by the quote marks. -------------------------------------------------- Note added at 1 hr 51 mins (2005-11-07 16:42:40 GMT) -------------------------------------------------- perhaps they mean "consolidation/consolidatory campaign" ? "a statewide IT centralization and consolidation campaign that may be the nation's largest" http://www.govtech.net/magazine/story.php?id=89571&issue=3:2... -------------------------------------------------- Note added at 22 hrs 32 mins (2005-11-08 13:24:00 GMT) -------------------------------------------------- "A major consolidation and enhancement of a brand has resulted in a new magazine being born" "this branding and consolidation campaign will leverage synergies ..." http://www.biz-community.com/Article/196/39/2217.html |
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