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11:01 Jun 20, 2005 |
German to English translations [PRO] Marketing - Marketing / Market Research / advertising - multimedia | |||||||
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| Selected response from: IanW (X) Local time: 08:08 | ||||||
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Summary of answers provided | ||||
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4 +1 | gross reach/net reach |
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gross reach/net reach Explanation: I'd say "gross reach" and "net reach" Gross Reach Gross reach of a set of publications/media channels is the sum of the total gross readership/viewership of those particular publications. It is the duplicated reach of that set of publications, not accounting for common set of readers between them. Net Reach Net reach is the unduplicated reach provided by a set or combination of publications/media channels. This is calculated by subtracting from the gross reach the number of common readers of the selected publications. Net reach is an effective means of ascertaining the potential of a set of media channels to reach you required audience. http://www.foolonahill.com/admedia.html |
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