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bruttokontakt/nettokontakt

English translation: gross reach/net reach

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:bruttokontakt/nettokontakt
English translation:gross reach/net reach
Entered by: Hilary Davies Shelby

11:01 Jun 20, 2005
German to English translations [PRO]
Marketing - Marketing / Market Research / advertising - multimedia
German term or phrase: bruttokontakt/nettokontakt
Hello - this is from a text about advertising software, and how advertisers can use it to see how successful their campaigns are. The sentence is "Anzeige der Bruttokontakte und Nettokontakte bezogen auf Medientypen und Standort."
I'm thinking it must be something like impressions vs leads, but I don't think i've quite got the right terms. Anyone help?
Hilary Davies Shelby
United States
Local time: 01:08
gross reach/net reach
Explanation:
I'd say "gross reach" and "net reach"

Gross Reach

Gross reach of a set of publications/media channels is the sum of the total gross readership/viewership of those particular publications. It is the duplicated reach of that set of publications, not accounting for common set of readers between them.


Net Reach

Net reach is the unduplicated reach provided by a set or combination of publications/media channels. This is calculated by subtracting from the gross reach the number of common readers of the selected publications.

Net reach is an effective means of ascertaining the potential of a set of media channels to reach you required audience.

http://www.foolonahill.com/admedia.html
Selected response from:

IanW (X)
Local time: 08:08
Grading comment
I think this must be right - I used it, anyway! ;-) Thanks very much!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1gross reach/net reach
IanW (X)


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
gross reach/net reach


Explanation:
I'd say "gross reach" and "net reach"

Gross Reach

Gross reach of a set of publications/media channels is the sum of the total gross readership/viewership of those particular publications. It is the duplicated reach of that set of publications, not accounting for common set of readers between them.


Net Reach

Net reach is the unduplicated reach provided by a set or combination of publications/media channels. This is calculated by subtracting from the gross reach the number of common readers of the selected publications.

Net reach is an effective means of ascertaining the potential of a set of media channels to reach you required audience.

http://www.foolonahill.com/admedia.html

IanW (X)
Local time: 08:08
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 243
Grading comment
I think this must be right - I used it, anyway! ;-) Thanks very much!

Peer comments on this answer (and responses from the answerer)
agree  Frosty: Very plausible
11 mins
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