GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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15:09 May 3, 2005 |
German to English translations [PRO] Marketing - Marketing / Market Research / questionnaire/survey | |||||||
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| Selected response from: IanW (X) Local time: 05:08 | ||||||
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Summary of answers provided | ||||
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4 +7 | filters |
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4 | s.u. |
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3 | screening |
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Filterführung s.u. Explanation: http://www.equip-software.de/Produkte/produkte_leistungsuebe... Filterführung einfache Filterführung (bedingtes Überspringen von Fragen) komplexe Filterführung (bedingter Sprung zu einer beliebigen Frage oder Abbruch) |
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Filterführung filters Explanation: Filters are used to filter out respondents who don't fit the quotas required for the survey (too old, too rich etc.) -------------------------------------------------- Note added at 5 mins (2005-05-03 15:15:01 GMT) -------------------------------------------------- At the start of the questionnaire (or very often in a preliminary questionnaire called a screener - \"Rekrutierungsfragebogen\" in German), a number of questions are asked to filter out the respondents who do not belong to the target group requested by the client. (I worked in NOP market research for 3 years and used to design these things) -------------------------------------------------- Note added at 15 mins (2005-05-03 15:24:23 GMT) -------------------------------------------------- Kim, see Darin\'s comment and take a look at the link. |
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