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Betreuter Umsatz

English translation: managed income/revenue

12:15 Jul 20, 2020
German to English translations [PRO]
Bus/Financial - Business/Commerce (general)
German term or phrase: Betreuter Umsatz
Hello,
I'm looking for a proper translation of the term "Betreuter Umsatz". It is used in the company presentation of a digital agency.

">300 Mio. € betreuter Umsatz"

As far as I'm concerned, "betreuter Umsatz" covers all the money the agency gets from clients to create ads, build websites, etc.
Please correct me if I am wrong.

Any help would be very much appreciated!
Maximilian Ciasto
Germany
Local time: 02:53
English translation:managed income/revenue
Explanation:
I think it's the income of the clients it manages, rather than its own.
http://en.bab.la/dictionary/german-english/etw-betreuen

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Note added at 1 hr (2020-07-20 14:00:55 GMT)
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If you think about it, the agency would have to be extremely large to generate €300 million on its own.

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Note added at 1 hr (2020-07-20 14:08:26 GMT)
--------------------------------------------------

Or turnover, or sales.
Selected response from:

philgoddard
United States
Grading comment
"Managed revenue" is probably the best choice since I don't want to have a long explanation when all the other information in the presentation is summarised in bullet points. I've also found some UK sources using "managed revenue" in a similar context. Thanks once again!
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +2managed income/revenue
philgoddard
4total clients' sales under management
Cillie Swart
4customer account revenue /turnover
Chris Pr
3combined turnover/turnover from all sources
AllegroTrans
3managed Billings
Klaus Beyer
2/total appropriated/ client funds handled
Adrian MM.


Discussion entries: 9





  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
managed income/revenue


Explanation:
I think it's the income of the clients it manages, rather than its own.
http://en.bab.la/dictionary/german-english/etw-betreuen

--------------------------------------------------
Note added at 1 hr (2020-07-20 14:00:55 GMT)
--------------------------------------------------

If you think about it, the agency would have to be extremely large to generate €300 million on its own.

--------------------------------------------------
Note added at 1 hr (2020-07-20 14:08:26 GMT)
--------------------------------------------------

Or turnover, or sales.

philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 138
Grading comment
"Managed revenue" is probably the best choice since I don't want to have a long explanation when all the other information in the presentation is summarised in bullet points. I've also found some UK sources using "managed revenue" in a similar context. Thanks once again!
Notes to answerer
Asker: You definitely have a point! I just made up a number in my example: the agency's actual "Umsatz" is not even €50 million while its "betreuter Umsatz" exceeds €4 billion. So it might actually refer to the income of all the clients it has (which are more than 100).


Peer comments on this answer (and responses from the answerer)
agree  David Hollywood: like "managed" but what do we do with "Umsatz"? In light of new context I think this is OK
6 mins
  -> I'm not sure I understand your question, but I was assuming Maximilian knew that already. http://dictionary.reverso.net/german-english/Umsatz
agree  Cillie Swart: yeah i like this...
6 hrs
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5 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
/total appropriated/ client funds handled


Explanation:
Funds gets away from the BrE : turnover vs. AmE : sales dichotomy and a different way to go from a misleading, literal translation.

I have to post quickly before the gremlins sabotage this answer.

Example sentence(s):
  • The total volume of client funds managed by third parties making use of Sarasin ...

    Reference: http://context.reverso.net/übersetzung/englisch-deutsch/fund...
Adrian MM.
Austria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
combined turnover/turnover from all sources


Explanation:
Seems to me that any literal translation of 'betreuter' doesn't get far. This I admit is based on lateral thinking and is perhaps what is meant here.

AllegroTrans
United Kingdom
Local time: 01:53
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 45

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: As Maximilian says, it's a much larger figure than the agency's own income.
36 mins
  -> 300 websites in 30 countries suggests it's about their combined turnover to me
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
total clients' sales under management


Explanation:
This is an interesting one. I agree with Phil, but would call it explicitly total clients' sales under management. Maybe something like "sales/revenue responsible for" could also work, if there is a better more to phrase it lol.

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Note added at 7 hrs (2020-07-20 20:10:25 GMT)
--------------------------------------------------

It is very similar to the idea of assets under management in the context of asset management.


    https://www.linguee.com/english-german/search?query=Betreuter+Umsatz
Cillie Swart
South Africa
Local time: 02:53
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Notes to answerer
Asker: This sounds like a good way to paraphrase it. I posted a definition of "betreuter Umsatz" in the discussion. How would you change your suggestion so that it becomes clear that it's only the "Umsatz" made via platforms, shops, etc. that the agency has developed?

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21 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer account revenue /turnover


Explanation:

"A customer account manager is responsible for one or more large customers of a company."
https://dict.leo.org/forum/viewUnsolvedquery.php?idThread=43...

Chris Pr
United Kingdom
Local time: 01:53
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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1 day 6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
managed Billings


Explanation:
ad agency income is called "Billings, received from their clients. After producing (hopefully) creative ad spots, they will buy space in the various media to showcase their work.

Klaus Beyer
United States
Local time: 19:53
Works in field
Native speaker of: English
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