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  3. Aerospace / Aviation / Space

geschäftspolitisch sensibel

English translation: customers sensitive to business policy/business-critical accounts

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:geschäftspolitisch sensibel
English translation:customers sensitive to business policy/business-critical accounts
Entered by: David Williams

17:15 Feb 22, 2010
German to English translations [PRO]
Bus/Financial - Aerospace / Aviation / Space / Management
German term or phrase: geschäftspolitisch sensibel
Context: "den spezifischen Umgang mit geschäfts-politisch sensiblen Kunden"
as part of a manager's job remit.
David Williams
Germany
Local time: 00:01
sensitive to business policy
Explanation:
couple of quick thoughts.

customers/clients who are sensitive to business policy/ies

I read it as customers who react sensitive to general business policies (or possibly changes thereof)
in other words, customers for whom business policy/certain elements thereof is/are an important issue
these clients have to be treated with the utmost care

more info would help to see in what regard specifically they are sensitive.

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Note added at 1 hr (2010-02-22 18:28:20 GMT)
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one possibility:
image-conscious clients:
http://www.britannica.com/bps/additionalcontent/18/32041945/...


--------------------------------------------------
Note added at 1 hr (2010-02-22 18:54:23 GMT)
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The context (if we had it) could prove that these are simply customers that are very important for (general) business reasons - but the word "sensible Kunden" makes me think that this refers to how those clients are like/what they are thinking, either about their image or the image of the company from which they are buying.
Selected response from:

Bernhard Sulzer
United States
Local time: 18:01
Grading comment
Many thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +3sensitive to business policy
Bernhard Sulzer
3 +1business-critical accounts [clients, customers]
Johanna Timm, PhD
1influential customers
itla


  

Answers


23 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
geschäfts-politisch sensibel
influential customers


Explanation:
Just to get you started, hopefully. I'm thinking that if Angola Air cancels a contract to buy an Embraer, it won't make much difference, but if Lufthansa cancels an order for 50 planes, it will ... something along those lines. Apologies if I'm totally off the mark.

itla
Local time: 00:01
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 8
Notes to answerer
Asker: Thanks. That isn't exactly what I thought it meant, but then I'm really not quite sure what it IS meant to mean...

Login to enter a peer comment (or grade)

35 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
geschäfts-politisch sensibel
sensitive to business policy


Explanation:
couple of quick thoughts.

customers/clients who are sensitive to business policy/ies

I read it as customers who react sensitive to general business policies (or possibly changes thereof)
in other words, customers for whom business policy/certain elements thereof is/are an important issue
these clients have to be treated with the utmost care

more info would help to see in what regard specifically they are sensitive.

--------------------------------------------------
Note added at 1 hr (2010-02-22 18:28:20 GMT)
--------------------------------------------------

one possibility:
image-conscious clients:
http://www.britannica.com/bps/additionalcontent/18/32041945/...


--------------------------------------------------
Note added at 1 hr (2010-02-22 18:54:23 GMT)
--------------------------------------------------

The context (if we had it) could prove that these are simply customers that are very important for (general) business reasons - but the word "sensible Kunden" makes me think that this refers to how those clients are like/what they are thinking, either about their image or the image of the company from which they are buying.

Bernhard Sulzer
United States
Local time: 18:01
Native speaker of: German
PRO pts in category: 4
Grading comment
Many thanks!

Peer comments on this answer (and responses from the answerer)
agree  Johanna Timm, PhD: with your addition at 1 hr., see my reading below
1 hr
  -> thanks, Johanna!
agree  Armorel Young: your interpretation makes sense to me - customers that you might lose if you change your policy, as opposed to those who will stick with you regardless
1 hr
  -> thank you for your comment, Armorel!
agree  Rolf Keiser
1 day 14 hrs
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
geschäfts-politisch sensibel
business-critical accounts [clients, customers]


Explanation:
I understand “geschäftspolitisch-sensibel” in the sense of taking an adapted /targeted approach to the management of accounts/customers/clients that are of crucial importance for the business.

Suggestion:
"dedicated management of business-critical accounts/clients/customers

“Liebert Global Services is the world’s largest service organization dedicated to maximizing the availability of the critical space infrastructure equipment. Liebert Global Services offers state-of-the-art remote monitoring for business-critical customers through integrated alarm management and analysis of equipment operational data.”
http://www.combrio.com/customers/


Johanna Timm, PhD
Canada
Local time: 15:01
Native speaker of: Native in GermanGerman
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  DFTS (X)
6 mins
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