transportieren über

23:12 Nov 20, 2008 

... as a former high-tech type!<br><br>
<br><br>
I like that, nice one. Still not sure how the AGM fits into it, but for what it's worth, here's my solution (better ideas notwithstanding!):

The culminating event of the annual meeting calendar used the excellent research results as a vehicle to put the XXX brand in the spotlight.

So, both ideas in there! Would either or both of you care to suggest your answers so that I can agonise over who to give points to?

23:06 Nov 20, 2008 

This sounds like someone trying to be creative with the idea of 'getting the message across' -- in this case the literal meaning is (IMO) that the research results served as a vehicle for communicating the brand (message) (transportieren = übertragen; perhaps eingedeutscht from the transport layer of the OSI model). Probably counts as incredibly clever among high-tech types ;-)

22:16 Nov 20, 2008 

I'm afraid I'm still struggling to tie this into "Der alljährliche Veranstaltungs- Höhepunkt ..." unfortunately, but I like "put into the spotlight"

21:42 Nov 20, 2008 

the excellent research results put the brand in the spotlight / highlighted the brand?

21:15 Nov 20, 2008 

Thanks for the input. Could be, how would you work that in? I currently have "taken the brand beyond excellent research results", but I'm not sure how an AGM would achieve such a feat, so I think I'm missing something.

21:11 Nov 20, 2008 

spurred on by?