Abrufen

English translation: run/release (+alternatives)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Abrufen
English translation:run/release (+alternatives)
Entered by: Hilary Davies Shelby

04:57 Feb 24, 2005
German to English translations [PRO]
Marketing - Advertising / Public Relations / print advertising T&C
German term or phrase: Abrufen
"Anzeigen sind im Zweifel zur Veröffentlichung innerhalb eines Jahres nach Vertragsabschluss abzurufen."

I'm having trouble with the "abrufen" here - please could someone help me out with the meaning of this sentence?

Many thanks!
Hilary Davies Shelby
United States
Local time: 08:08
run/release (+alternatives)
Explanation:
I think the ProZ glossary entry referenced below (with the answers provided above) may suit your needs.

I understand the context to be a situation in which products or services (in this case advertisements) are prepaid in a block and then drawn upon as needed. I often see "call" or "call up" used here; "redeem" and "order" are two further possibilities I would propose.
Selected response from:

Michael Schubert
United States
Local time: 06:08
Grading comment
Thanks very much for the explanations!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1run/release (+alternatives)
Michael Schubert
4I think
Sybille Brückner


  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Abrufen (context)
run/release (+alternatives)


Explanation:
I think the ProZ glossary entry referenced below (with the answers provided above) may suit your needs.

I understand the context to be a situation in which products or services (in this case advertisements) are prepaid in a block and then drawn upon as needed. I often see "call" or "call up" used here; "redeem" and "order" are two further possibilities I would propose.


    Reference: http://www.proz.com/?sp=gloss/term&id=421532
Michael Schubert
United States
Local time: 06:08
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thanks very much for the explanations!

Peer comments on this answer (and responses from the answerer)
agree  Lori Dendy-Molz: with "ordered"
2 hrs
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Abrufen (context)
I think


Explanation:
The client has given an order for making advertising (let's say for a year and lets say 6 ads). So he has to call for the ads to be published on a certain date or time he likes. So he could say: In the first 3 months of the year, please publish my ad once every months, then after 2 months, after.... until his "package of ads" he has ordered is used up.
That's the way I'd understand the word "abrufen".

Sybille Brückner
Germany
Local time: 14:08
Native speaker of: Native in GermanGerman
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