Alleinstellungsmerkmal
English translation: Unique Selling Proposition (USP)
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| 09:24 Apr 24, 2001 |
| German to English translations [PRO] Marketing - Advertising / Public Relations | ||||
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|  Selected response from: Vesna Zivcic Local time: 11:43 | |||
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| na | Unique Selling Proposition (USP) |
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| na | unique quality |
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| na | uniqueness |
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Answers
53 mins
Unique Selling Proposition (USP) Explanation: 1. Unique Selling Proposition (USP) Alleinstellungsmerkmal, Einzigartiges Verkaufsversprechen, das mein Produkt gegenüber anderen auszeichnet und nicht ohne weiteres von der Konkurrenz kopiert werden kann. In Umlauf gebracht von Rosser Reeves mit dem Buch Reality and Advertising von 1960. 2. Festschrift SJSchmidt | Wissenschaft | Klaus Merten ... Objekt (Idee, Handeln, Person oder Produkt) wird als einzigartig propagiert und gewinnt so ein Alleinstellungsmerkmal (unique communication proposition). ... www.schmidt.uni-halle.de/konzepte/texte/merten.htm Reference: http://www.defusco.ch/neudeutsch.html |
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55 mins
unique quality Explanation: products that are based on the company's unique quality, their understanding of wood and plastic Harper Collins |
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56 mins
uniqueness Explanation: In http://schmidt.uni-halle/ we find: Quote Das zu propagierende Objekt (Idee, Handeln, Person oder Produkt) wird als einzigartig propagiert und gewinnt so ein Alleinstellungsmerkmal (unique communication proposition) Unquote I suppose "uniqueness" (or any other synonym appropriate in advertising) is sufficient in this context. zzz |
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