charte graphique

English translation: graphic identity or graphic theme

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:charte graphique
English translation:graphic identity or graphic theme
Entered by: French2English

13:45 Feb 24, 2005
French to English translations [PRO]
Art/Literary - Photography/Imaging (& Graphic Arts) / web design
French term or phrase: charte graphique
Document is about graphic design for a website. In the following, would you translate 'charte graphique' simply as 'graphic design' or would there be another term here? Is there such a thing as a 'graphic plan' in terms of graphic design?


Potentiellement et pour chaque projet, le studio graphique X procède à l’analyse de données portant sur l’univers de la marque et de ses concurrents. Les tendances ergonomiques et les modes de navigation sont des éléments concourrant à établir la charte graphique du futur site.
French2English
United Kingdom
Local time: 00:34
graphic theme
Explanation:
or just theme

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Note added at 13 mins (2005-02-24 13:58:49 GMT)
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aka site styles
Selected response from:

Aisha Maniar
Grading comment
Well - I went all around the houses on this one. What the client wanted in the end, it turned out, was 'graphic identity' - which I understand to be pretty similar to 'graphic theme'. It was actually open to a very wide interpretation within the context, I decided - depending on one's past experience of such things. Thanks!
1 KudoZ points were awarded for this answer



Summary of answers provided
5 +1(website} design guidelines
Jane Lamb-Ruiz (X)
5 +1it's "graphics charter"
Glen McCulley
5graphic theme
Aisha Maniar
4the graphics
CMJ_Trans (X)
4graphic style, style guide
Karen Tucker (X)
4pie chart, bar graph...
sboxgirl


  

Answers


4 mins   confidence: Answerer confidence 5/5
graphic theme


Explanation:
or just theme

--------------------------------------------------
Note added at 13 mins (2005-02-24 13:58:49 GMT)
--------------------------------------------------

aka site styles

Aisha Maniar
Native speaker of: Native in EnglishEnglish
PRO pts in category: 1
Grading comment
Well - I went all around the houses on this one. What the client wanted in the end, it turned out, was 'graphic identity' - which I understand to be pretty similar to 'graphic theme'. It was actually open to a very wide interpretation within the context, I decided - depending on one's past experience of such things. Thanks!
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18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
the graphics


Explanation:
one taks of "website graphics"

normally a "charte graphique" would be a "style guide" but that doesn't work here

CMJ_Trans (X)
Local time: 01:34
Native speaker of: Native in EnglishEnglish
PRO pts in category: 1
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19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
graphic style, style guide


Explanation:
This usually refers to a style guide, i.e. all the rules governing the style of marketing and PR materials (font, type size, colors, etc), but "graphic style" might work better here.

Karen Tucker (X)
United States
Local time: 19:34
Native speaker of: Native in EnglishEnglish
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22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
pie chart, bar graph...


Explanation:
In English we usually specify what type od graphic it is.

sboxgirl
France
Local time: 01:34
Native speaker of: Native in EnglishEnglish
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22 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
(website} design guidelines


Explanation:
I recently did a charte sonore...sound guidelines for a telephone systems...for the engineers...

Web site design guidelines for official SCU Web sites. ... Web Site Design. This guide describes the design standards established for Santa Clara ...
www.scu.edu/webpublishing/design/index.cfm - 23k - Cached - Similar pages


Research-Based Web Design & Usability Guidelines


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Note added at 23 mins (2005-02-24 14:09:18 GMT)
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- graphics
- other programming used (like Java or that mx or lx thing, can\'t remember)
- site architecture
- link structure
etc etc
not just FONT and colors

the whole shebang

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Note added at 24 mins (2005-02-24 14:10:18 GMT)
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also includes Of Course, Site Navigation rules

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Note added at 25 mins (2005-02-24 14:10:58 GMT)
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design guidelines of course would include a style sheet..but a style sheet is more limited in scope...fonts etc

Jane Lamb-Ruiz (X)
Native speaker of: Native in EnglishEnglish, Native in PortuguesePortuguese
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Monica Sandor: design guidelines sounds good, site architecture perhaps if it is really a large site with a complex architecture
6 mins
  -> sigh...everybody likes charter..but it just does not cut it, IMO
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54 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
it's "graphics charter"


Explanation:
we went through this with a client - it's the cahier des charges for graphics that defines things like 'no other objects within 3 cm of the brand logo', the tier-system for powerpoint presentations, etc etc.

Glen McCulley
Local time: 01:34
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  df49f (X): exactly
1 hr
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