présence v notoriété

06:45 Jun 6, 2012 

But do note that the 'en phase' compares ABC with XYZ (two different products, not two magnitudes for the same product)!

So to me, 'en phase avec' means 'which is consistent with the ...'

17:55 Jun 5, 2012 

who are very familiar with the brand (très bien connaître la marque), is lower (even much lower) than the number of those who have merely heard about the brand. This could explain why the 'présence' number is higher the number of people 'déclarant très bien connaître la marque'.

17:45 Jun 5, 2012 

No interpretation can be ruled out outright in our friendly brainstorming, however I believe your last hypothesis would not 'jive' with 'en phase'. In the source sentence 'en phase' compares two magnitudes that are independent enough that comparing them is relevant, whereas in your hypothesis, one measure would derive from/be calculated based on the other, and therefore, determing how 'en phase' they are with each other would not make as much sense.

17:27 Jun 5, 2012 

Phil said: "And I don't understand how it's possible for the number of people
who've bought the brand to be higher than the number who've heard of it."

I think Sheila has hit the nail on the head with that one: of the X% who've heard of it, Y% have actually bought it; so it's in fact Y% * X% with respect to the whole sample group.

17:17 Jun 5, 2012 

I see your point, but here, precisely, they might have used 'présence' imprecisely, they probably meant 'pénétration' (according to their own definition). Regarding your second point, actually, the number of people who've bought the brand is higher than the number who are very familiar with it (très bien connaître la marque), a naturally lower number than those who have merely heard of it.

17:07 Jun 5, 2012 

I've never seen présence used in this way before, and I think the text is confusingly written. Part of this is punctuation. It's not clear what the two slashes mean - do they mean "and" or "or" or "this means the same as"?

And I don't understand how it's possible for the number of people who've bought the brand to be higher than the number who've heard of it.

16:48 Jun 5, 2012 

Well, that was of course my first thought too; but Googling "prompted awareness" + presence returns plenty of red herrings (and a few useful instances of 'spontaneous awareness'!), but of the few I looked at, none seemed to relate p.a. and 'presence' in the way you have here. I'm wondering more along the lines of something like 'penetration', for example — on an individual rather than market-wide scale, of course!

16:34 Jun 5, 2012 

But I think it would translate more as "market presence" than "market share". Out of the 76.5% who've heard of it, 84.4% have bought it. Does that make sense?

16:20 Jun 5, 2012 

I don't think so; for one thing, that's usually 'part de marché'; and for another, that doesn't quite fit the definition given in Steve's own source text: "présence (marque achetée au cours des 6 derniers mois)"

I think it sort of means 'active presence in people's lives' ;-)

16:15 Jun 5, 2012 

I think "présence" is "market share".

16:11 Jun 5, 2012 

...me neither, Steve, sadly!

However, your source text does sort of explain what the difference is — between someone simply having heard of the brand, and having actually bought some of it.

16:06 Jun 5, 2012 

Hello Tony: it has. I found it and it was "prompted awareness". However, not being a Marketing bod, I don't know the difference between "notoriété" and "présence" nor the translation of the latter.

16:03 Jun 5, 2012 

...'notoriété assistée' is a dedicated term, I've a feeling it may even have cropped up in these pages before.