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communication globale

English translation: mass communication (solutions)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:communication globale
English translation:mass communication (solutions)
Entered by: casper (X)

19:30 Nov 12, 2011
French to English translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: communication globale
This is part of someone's job description: "Expérience de consultant en marketing et communication globale." This seems to describe a particular kind of marketing expertise, which from what I understand encompasses four elements: Communication produit/marque, corporate, entreprise, et institutionelle.

I'm sure there's a standard English marketing term for this, but I can't seem to track it down. Global communications would suggest something worldwide, while I believe this is meant to be something comprehensive.

Any ideas?
Diana Huet de Guerville
France
Local time: 03:30
mass communication (solutions)
Explanation:
Maybe? Low CL because of lack of adequate context

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Note added at 16 hrs (2011-11-13 12:28:10 GMT)
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@ Dianajoy (in response to your note):
Sure, why not? I mean, consultancy is such an omnibus discipline that one can work as a consultant in almost any and every imaginable area; yes, translation included ;-)
On the web we have plenty of google confirmations for "consultant in marketing and communications" ( <-- consultant en marketing et communication) and if 'mass communication' is what communication globale means, then you can safely go ahead with this translation of the job description.
Selected response from:

casper (X)
Grading comment
2 KudoZ points were awarded for this answer



Summary of answers provided
4 +2global communication; international communication
Joab Eichenberg-Eilon
3overall communication
Stephanie Sullivan
3all-round communication (skills)
Wendy Streitparth
2mass communication (solutions)
casper (X)


Discussion entries: 3





  

Answers


26 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
overall communication


Explanation:
-

Stephanie Sullivan
Mauritius
Local time: 05:30
Works in field
Native speaker of: French
Notes to answerer
Asker: Is it really that simple? No special fancy term?

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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
global communication; international communication


Explanation:
Although the term is in fact used for overall communication, this often comes within the concept of communication strategy e.g. une stratégie de communication globale = a comprehensive communication strategy or an overall communications strategy. The term also means global in the sense of encompassing the globe, i.e. international. It is a very common concept in this age of globalization.

Example sentence(s):
  • Je souhaite aussi aborder un autre point, celui de la nécessité de donner accès à <b>la communication globale</b>, ce qui aurait une utilité sociale.
  • I would also like to mention the need to facilitate access to <b>global communications</b> in order to make social benefits possible.

    Reference: http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//...
    Reference: http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//...
Joab Eichenberg-Eilon
United States
Local time: 21:30
Works in field
Native speaker of: Native in EnglishEnglish, Native in HebrewHebrew
Notes to answerer
Asker: Thanks for the suggestions, however in this case it's definitely not in the international sense since the person has no international experience on the rest of her resume and no international scope in her work. It's definitely the sense of comprehensive, but I'm not sure if it's commonly used as part of a job title: comprehensive communications consultant?


Peer comments on this answer (and responses from the answerer)
agree  philgoddard
21 hrs
agree  Catherine Gilsenan
1 day 6 hrs
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9 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
mass communication (solutions)


Explanation:
Maybe? Low CL because of lack of adequate context

--------------------------------------------------
Note added at 16 hrs (2011-11-13 12:28:10 GMT)
--------------------------------------------------

@ Dianajoy (in response to your note):
Sure, why not? I mean, consultancy is such an omnibus discipline that one can work as a consultant in almost any and every imaginable area; yes, translation included ;-)
On the web we have plenty of google confirmations for "consultant in marketing and communications" ( <-- consultant en marketing et communication) and if 'mass communication' is what communication globale means, then you can safely go ahead with this translation of the job description.

casper (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 2
Notes to answerer
Asker: Sorry about lack of content but it's all I have. Since it's a job title, could mass communications consultant work?

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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
all-round communication (skills)


Explanation:
all-round communication skills
http://www.cotswoldrail.co.uk/careers.htm

an all round communication package
www.jmcmobile.co.uk/Company Profile

Experience in property/new homes will be necessary together with excellent all round communication skills
http://www.thenewhomesgroup.co.uk/our-people-vacancies.asp



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Note added at 17 hrs (2011-11-13 12:33:40 GMT)
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Then I would suggest (competent) communication consultant.

http://www.lsmarketing.co.uk/_pdfs/LauraSlade_WebCV.pdf

Wendy Streitparth
Germany
Local time: 03:30
Native speaker of: English
PRO pts in category: 4
Notes to answerer
Asker: Thanks for the suggestion, unfortunately context is just a job title in char form, but it's definitely not skills. A _____ consultant, but what?


Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: It's not about communication skills - it's about marketing and advertising.
33 mins
  -> Which was why I put skills in brackets, not being sure of the context.
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