en marque grise
English translation: as a grey (UK)/gray (US) label
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| 08:26 Aug 18, 2018 |
| French to English translations [PRO] Marketing - Law: Patents, Trademarks, Copyright / software licensing, branding | |||||
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|  Selected response from: B D Finch France Local time: 14:12 | ||||
Grading comment
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| Summary of answers provided | ||||
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| 3 +1 | grey (UK)/gray (US) label |
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| 4 | by means of co-branding |
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| Summary of reference entries provided | |||
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| fwiw, hth |
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Answers
2 hrs confidence: 
peer agreement (net): +1
peer agreement (net): +1grey (UK)/gray (US) label Explanation: https://www.linkedin.com/pulse/grey-label-vs-white-jonathan-... "In the past months we've heard more discussions related to "grey" or "soft" labels. Since this seems to be the latest buzzword hitting the industry, we'd like to provide some background about this new product and also offer our insight. "A grey label is an appropriate name as it toes the line between an IB relationship and a white label. Essentially, a broker offering a grey label allows the potential partner to promote their business using the direct name of the broker, rather than a branded, white label name. Unlike an IB relationship though, a gray label partner has greater control over customization and client relationships, hence the appeal." https://kontestapp.com/pricing With “grey label,” you'll see “Powered by Kontest” on your game. With “white label,” Kontest does not appear at all, ... |
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Grading comment
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1 hr confidence:
by means of co-branding Explanation: "By means of co-branding, you benefit from the extensive advertising that is done for all of Union®." https://www.valimmobilier.ch/contents/24-reseau-immobilier-s... "Advertising services, in particular by means of advertorials, for others, by means of co-branding operations," https://trademarks.justia.com/877/39/elle-87739201.html "and offer their own processing of international transactions by means of co-branding (maestro, vPay)." https://www.novosec.com/transaction.en-UK.html -------------------------------------------------- Note added at 17 hrs (2018-08-19 01:46:41 GMT) -------------------------------------------------- "Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logo s on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy ." https://whatis.techtarget.com/definition/co-branding "Le tour opérateur et le média en ligne ont conclu un accord en ce sens. D'après les informations qu'a pu recueillir TourMaG.com, les deux sociétés pourraient être liées sur le plan commercial sous la forme d'une marque grise. Également connue sous le nom de « cobranding », cette pratique consiste à promouvoir en commun plusieurs marques ou produits de deux entreprises distinctes. " https://www.tourmag.com/Atlantico-fr-va-ouvrir-une-rubrique-... |
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21 mins peer agreement (net): +3 |
| Reference: fwiw, hth Reference information: https://fr.wikipedia.org/wiki/Marque_grise https://en.wikipedia.org/wiki/Co-branding La marque grise désigne le procédé par lequel une entreprise donnée met à la disposition d’une autre entreprise des informations, outils et/ou produits que cette dernière utilise en citant, de manière explicite, la marque et l'origine de ceux-ci, dans des conditions souvent assez voisines du cobranding. Ainsi, par exemple, de nombreux sites web proposent des contenus en marque grise, présenté comme étant issus d'autres sites web. https://www.lettredesreseaux.com/P-772-678-P1-marque-grise.h... |
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