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  3. Advertising / Public Relations

publicité comportementale

Dutch translation: gedragsgerichte reclame

16:04 Jun 22, 2011
French to Dutch translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: publicité comportementale
Hello! Could anyone help me translating 'publicité comportementale' into Dutch? I think the English equivalent is 'behavioral advertising'. My research leads me to 'gedragsgericht adverteren' in Dutch but I'm still not sure.

This is the context:
Pourquoi Facebook agit-il ainsi ? En réalité, ce qui l’intéresse, c’est de rentabiliser son réseau social. Comme vous le savez, si faire partie de Facebook ne coûte rien, toutes les traces que vous laissez sur ou au départ de ce site valent de l’argent, beaucoup d’argent. En donnant votre âge, votre sexe, mais aussi en faisant part de vos goûts et de vos centres d’intérêts à travers vos achats, ou plus simplement en «chattant» avec vos amis, vous laissez des centaines de traces qui permettent de mieux vous cibler. L’enjeu de tout cela porte un nom très simple : la publicité comportementale !

Thanks in advance!
Tim Renders
Local time: 11:12
Dutch translation:gedragsgerichte reclame
Explanation:
or your own option: gedragsgericht adverteren/gedragsgerichte advertenties
Selected response from:

Odette Jonkers (X)
Netherlands
Local time: 11:12
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3gedragsgerichte reclame
Odette Jonkers (X)


  

Answers


44 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
gedragsgerichte reclame


Explanation:
or your own option: gedragsgericht adverteren/gedragsgerichte advertenties

Odette Jonkers (X)
Netherlands
Local time: 11:12
Specializes in field
Native speaker of: Dutch
PRO pts in category: 20
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  zerlina
46 mins
agree  Akke Wagenaar
3 hrs
agree  Marijke Olejniczak
1 day 14 hrs
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