racetrack

English translation: store layout/main aisles from door to checkout

21:12 May 12, 2009
English language (monolingual) [PRO]
Marketing - Retail / PCs in stores
English term or phrase: racetrack
The context is a set of XML phrases etc concerning activities of specialist Window guru etc. The requirement is to render the American original into UK English. The phrase is : Walk the store racetrack & assess the following.
What would 'racetrack' please? Many thanks in advance
Andrew Mason
France
Local time: 06:27
Selected answer:store layout/main aisles from door to checkout
Explanation:
http://findarticles.com/p/articles/mi_m0BPE/is_4_10/ai_74991...

"In a discount store, the wide, racetrack aisle typically starts near the store entrance and makes a mid-store circuit that leads shoppers past all major merchandise departments and then deposits them at the checkout"

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Note added at 14 mins (2009-05-12 21:27:15 GMT)
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See this link for a diagram of the racetrack store layout system ....

Two prime examples of these layouts are the Racetrack Layout and Power Aisle ... It is set up to allow two way traffic with retail displays set up on both ...
www.discountshelving.com/SoftContent/gondola-shelving.aspx - 73k -

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Note added at 31 mins (2009-05-12 21:44:27 GMT)
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Hi Andrew. I reckon "racetrack" is used in UK English too, though probably only by those in the business of store design/layout and marketing/visual merchandising.
Selected response from:

carly kelly
Italy
Local time: 06:27
Grading comment
Carly thank you. It gave me ideas but I did not use it as such.
2 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +2store layout/main aisles from door to checkout
carly kelly


  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
store layout/main aisles from door to checkout


Explanation:
http://findarticles.com/p/articles/mi_m0BPE/is_4_10/ai_74991...

"In a discount store, the wide, racetrack aisle typically starts near the store entrance and makes a mid-store circuit that leads shoppers past all major merchandise departments and then deposits them at the checkout"

--------------------------------------------------
Note added at 14 mins (2009-05-12 21:27:15 GMT)
--------------------------------------------------

See this link for a diagram of the racetrack store layout system ....

Two prime examples of these layouts are the Racetrack Layout and Power Aisle ... It is set up to allow two way traffic with retail displays set up on both ...
www.discountshelving.com/SoftContent/gondola-shelving.aspx - 73k -

--------------------------------------------------
Note added at 31 mins (2009-05-12 21:44:27 GMT)
--------------------------------------------------

Hi Andrew. I reckon "racetrack" is used in UK English too, though probably only by those in the business of store design/layout and marketing/visual merchandising.

carly kelly
Italy
Local time: 06:27
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 2
Grading comment
Carly thank you. It gave me ideas but I did not use it as such.
Notes to answerer
Asker: It sounds as though the Americans have a useful term for this which UK English lacks. Many thanks


Peer comments on this answer (and responses from the answerer)
agree  John Fenz
3 hrs
  -> thank you John

agree  Gary D: The aisles of a supermarket, often refered to by bachelors as dating alley.
10 hrs
  -> lol!Thanks Gary
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