This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English
  3. Management

market heads

English translation: key decision makers in the market/key-market decision makers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market heads
Selected answer:key decision makers in the market/key-market decision makers
Entered by: Yvonne Gallagher

19:11 Jul 20, 2016
English language (monolingual) [PRO]
Management
English term or phrase: market heads
Hello everyone,

As his stint running the Taiwanese market for the Swiss food group Nestlé was coming to an end, Chris Johnson was put in charge of overseeing the global implementation of a new enterprise software system. A line manager for most of his career, Chris had zero experience in IT. From his own experience running a profit-and-loss operation, he knew how much resistance he would get from his own peers, who would have to bear the cost of the new system while waiting patiently for it to pay off years later (in many cases after their own stints would be long over). A previous effort had failed. The new plan was ambitious in terms of time and budget.

Chris’s boss, the company’s chief financial officer, helpfully suggested about a dozen names of people to start up the effort. Chris had no idea how to staff his team, because everything about the assignment was new to him. So, he reached out to his extensive network inside the company to get some help evaluating his boss’s talent suggestions. Chris’s contacts used their own networks to check out the people they themselves didn’t know. The verdict that came back was not what Chris wanted to hear: most of the names the boss had suggested did not have credibility with the ***market heads***, the people whose buy-in Chris most needed to succeed. Confident in the knowledge that the boss’s suggestions were the wrong people for the job, Chris stood firm against his boss’s wishes and bet his career on choosing his own people. Chris’s stand was one of a few key decisions to which he attributed his ultimate success. Of course, he mobilized the same network to find the right talent to staff up the project.

What does "market heads" mean, who are these people?

Thank you.
Mikhail Korolev
Local time: 08:49
key decision makers in the market/key market decision makers
Explanation:
I agree with James (in discussion). I think "main people" is too vague.

Chris has to appoint staff who are "credible" and will be seen as knowing what they're doing in order to win the "buy-in" or acceptance from these key people, the market decision-makers. Otherwise his team and plan won't succeed.
The boss had made recommendations to him of people for his team but Chris' s contacts figured these would not be considered credible by the people who matter i.e. "were the wrong people for the job" (maybe they were good in finance since that was the boss's speciality but not in IT?). I imagine these key people are decision makers in the IT market in particular rather than just general finance.
Phil has a point that it's a bit vague as to whether they are key decision makers (in the market) or key market (decision makers) but they would still be decision makers in either case so the same translation can apply.

http://www.evancarmichael.com/library/mark-satterfield/Ident...



--------------------------------------------------
Note added at 5 days (2016-07-26 09:26:20 GMT) Post-grading
--------------------------------------------------

glad to have helped
Selected response from:

Yvonne Gallagher
Ireland
Local time: 06:49
Grading comment
Many thanks to everyone.
Thank you, Gallagy.
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
3 +2main people in the market
Lingua 5B
4key decision makers in the market/key market decision makers
Yvonne Gallagher


Discussion entries: 4





  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
main people in the market


Explanation:
main/most important players of the market



Lingua 5B
Bosnia and Herzegovina
Local time: 07:49
Native speaker of: Native in SerbianSerbian, Native in CroatianCroatian

Peer comments on this answer (and responses from the answerer)
agree  acetran
12 hrs
agree  Yasutomo Kanazawa
14 hrs
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
key decision makers in the market/key market decision makers


Explanation:
I agree with James (in discussion). I think "main people" is too vague.

Chris has to appoint staff who are "credible" and will be seen as knowing what they're doing in order to win the "buy-in" or acceptance from these key people, the market decision-makers. Otherwise his team and plan won't succeed.
The boss had made recommendations to him of people for his team but Chris' s contacts figured these would not be considered credible by the people who matter i.e. "were the wrong people for the job" (maybe they were good in finance since that was the boss's speciality but not in IT?). I imagine these key people are decision makers in the IT market in particular rather than just general finance.
Phil has a point that it's a bit vague as to whether they are key decision makers (in the market) or key market (decision makers) but they would still be decision makers in either case so the same translation can apply.

http://www.evancarmichael.com/library/mark-satterfield/Ident...



--------------------------------------------------
Note added at 5 days (2016-07-26 09:26:20 GMT) Post-grading
--------------------------------------------------

glad to have helped

Yvonne Gallagher
Ireland
Local time: 06:49
Native speaker of: Native in EnglishEnglish
PRO pts in category: 51
Grading comment
Many thanks to everyone.
Thank you, Gallagy.
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search