resort campaign

English translation: inter-season or pre-season ready to wear fashion collection

01:42 Jun 5, 2014
English language (monolingual) [PRO]
Bus/Financial - Advertising / Public Relations / Fashion labels
English term or phrase: resort campaign
Example use:

In August we shared the news that DKNY enlisted British singer Rita Ora for its resort 2014 campaign. .... Rita poses for Lachlan Bailey in a series of colorful images photographed around New York City.

I don't think resort here is related to a place for holiday, as Rita was pictured in front of a signature yellow cab of NYC. What is this word about then?

Thank you in advance for all participating.
ErichEko ⟹⭐
Indonesia
Local time: 21:21
Selected answer:inter-season or pre-season ready to wear fashion collection
Explanation:
see here for explanation

http://en.wikipedia.org/wiki/Cruise_collection
A cruise collection or resort collection, sometimes also referred to as holiday or travel collection (collection croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections - spring/summer and autumn (or fall)/winter - heralded at the fashion shows in New York, London, Paris and Milan


http://fashion.telegraph.co.uk/news-features/TMG8207498/What...

More dedicated followers of fashion will have long been aware of the existence of pre-fall and resort (or cruise) collections, but for those of you that live in a world where spring/summer and autumn/winter pretty much covers the seasons, allow me to explain.

Pictures: Our pick of the pre-fall collections

'Resort' or 'cruise' is the collection that lands in stores around November to fill the gap between autumn/winter (which arrives in store in September), and spring/summer (in store February). Originally targeted at wealthy customers jetting off to warmer climes in winter (hence 'cruise'), the collection would historically be full of light summer clothing and swimwear.

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Note added at 2 hrs (2014-06-05 04:14:56 GMT)
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Here is another link giving more information.
It seems that this also refers to year round clothing for wearing in warmer holiday resorts.

http://en.wikipedia.org/wiki/Resort_wear
Resort wear is a specialized clothing style, as well as a year-round fashion "season". Sometimes known as "cruise wear", it was originally marketed by "upscale" stores and collections only to very affluent customers who were expected to spend the post-Christmas/New Year's weeks in warm-weather climates.
Selected response from:

Shera Lyn Parpia
Italy
Local time: 15:21
Grading comment
Thanks Shera and all supporters!
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +6inter-season or pre-season ready to wear fashion collection
Shera Lyn Parpia


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
inter-season or pre-season ready to wear fashion collection


Explanation:
see here for explanation

http://en.wikipedia.org/wiki/Cruise_collection
A cruise collection or resort collection, sometimes also referred to as holiday or travel collection (collection croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections - spring/summer and autumn (or fall)/winter - heralded at the fashion shows in New York, London, Paris and Milan


http://fashion.telegraph.co.uk/news-features/TMG8207498/What...

More dedicated followers of fashion will have long been aware of the existence of pre-fall and resort (or cruise) collections, but for those of you that live in a world where spring/summer and autumn/winter pretty much covers the seasons, allow me to explain.

Pictures: Our pick of the pre-fall collections

'Resort' or 'cruise' is the collection that lands in stores around November to fill the gap between autumn/winter (which arrives in store in September), and spring/summer (in store February). Originally targeted at wealthy customers jetting off to warmer climes in winter (hence 'cruise'), the collection would historically be full of light summer clothing and swimwear.

--------------------------------------------------
Note added at 2 hrs (2014-06-05 04:14:56 GMT)
--------------------------------------------------

Here is another link giving more information.
It seems that this also refers to year round clothing for wearing in warmer holiday resorts.

http://en.wikipedia.org/wiki/Resort_wear
Resort wear is a specialized clothing style, as well as a year-round fashion "season". Sometimes known as "cruise wear", it was originally marketed by "upscale" stores and collections only to very affluent customers who were expected to spend the post-Christmas/New Year's weeks in warm-weather climates.

Shera Lyn Parpia
Italy
Local time: 15:21
Meets criteria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks Shera and all supporters!

Peer comments on this answer (and responses from the answerer)
agree  Charles Davis: Well, I've learned something. Thanks!
4 hrs
  -> And thank you for all I have learnt from you!

agree  Yvonne Gallagher
5 hrs
  -> thanks!

agree  B D Finch
5 hrs
  -> Thank you.

agree  David Moore (X)
5 hrs
  -> Thank you.

agree  acetran
7 hrs
  -> Thanks :)

agree  Charlesp
5 days
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