clickbait

Swedish translation: klickbete

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:clickbait
Swedish translation:klickbete
Entered by: Anna Herbst

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17:54 Dec 6, 2019
English to Swedish translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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klickbete
Definition:
Klickbete (från engelskans clickbait) är en pejorativ benämning på en "vilseledande eller överdriven text eller bild som ska locka folk att klicka på en länk på en webbsida"
Selected response from:

Anna Herbst
Australia
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2klickbete
Anna Herbst


  

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2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
klickbete


Definition from Wikipedia:
Klickbete (från engelskans clickbait) är en pejorativ benämning på en "vilseledande eller överdriven text eller bild som ska locka folk att klicka på en länk på en webbsida"

Example sentence(s):
  • Klickbete är när journalister och tidningar väljer en rubrik som inte talar om vad artikeln handlar om, men som lockar läsaren att klicka genom att skriva något som väcker uppmärksamhet. - Mediegranskaren  
  • Med en tillspetsning kan man säga att ”fake news” har blivit till ett klickbete i samhällsdebatten. - SvD  
  • Med klickbete menar jag här inte det vanliga klickbetet i form av en känslovinklad rubrik som ska locka publiken att klicka sig vidare till en text. Utan jag menar klickbete som i honeytrap, alltså en fälla. - Journalisttips  
Anna Herbst
Australia
Local time: 19:25
Native speaker of: Native in SwedishSwedish, Native in EnglishEnglish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Joshua Pachner: Ja så heter det..:)
10 hrs
  -> Tack, Joshua!

Yes  Hans Näslund (X)
2 days 16 hrs
  -> Tack, Hans!
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