ad fagigue

Spanish translation: fatiga publicitaria

09:21 Jan 12, 2017
English to Spanish translations [PRO]
Marketing - IT (Information Technology) / Web marketing
English term or phrase: ad fagigue
Narturalmente entiendo el concepto: cansancio o hartazgo de los anuncios, desgaste de los anuncios, etc. pero quiera saber si hay un término acuñado para denominar este fenómeno.

Gracias de antemano

Contexto:

It's an effect that's always happening, so you need to be actively managing your Facebook account to mitigate or entirely prevent ***ad fatigue*** whenever possible.
How long does it take before you start to experience ***ad fatigue***?

I've seen accounts run for over a month with no signs of ***ad fatigue***.
TORKS
Spain
Local time: 14:24
Spanish translation:fatiga publicitaria
Explanation:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&e...

Pero la frecuencia con la que el anuncio publicitario aparece ante el cliente ha de ser la justa (control de frecuencia). El Ad fatigue –fatiga publicitaria- indica que la mayor parte de los usuarios dejan de registrar un anuncio tras haberlo visto cinco veces.

https://www.marketingdirecto.com/digital-general/performance...

El anuncio en general deberá luchar contra la fatiga publicitaria y la costumbre de ignorar la publicidad.

http://www.paredro.com/como-elegir-las-imagenes-para-anuncio...

Saludos cordiales.



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Note added at 2 days12 hrs (2017-01-14 21:55:54 GMT) Post-grading
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De nada, un placer. :-)
Selected response from:

JohnMcDove
United States
Local time: 06:24
Grading comment
Gracias
4 KudoZ points were awarded for this answer



Summary of answers provided
4saturación/cansancio agregado
Juan Arturo Blackmore Zerón
3hartazgo de la publicidad
Mónica Algazi
3fatiga publicitaria
JohnMcDove


Discussion entries: 3





  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
hartazgo de la publicidad


Explanation:
https://www.youtube.com/watch?v=46PUoPTqKC8

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Note added at 2 hrs (2017-01-12 11:29:32 GMT)
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http://www.eldentistamoderno.com/2016/09/el-colegio-de-cadiz...

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Note added at 2 hrs (2017-01-12 11:31:46 GMT)
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http://www.elfinanciero.com.mx/opinion/otra-vez-hasta-el-har...

Mónica Algazi
Uruguay
Local time: 10:24
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 165
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
saturación/cansancio agregado


Explanation:
Mi propuesta.

Juan Arturo Blackmore Zerón
Mexico
Local time: 08:24
Works in field
Native speaker of: Spanish
PRO pts in category: 56

Peer comments on this answer (and responses from the answerer)
neutral  lorenab23: ad (with one D) = advertisement; add (with 2 Ds) addition. By offering "agregado" as a possibility you are confusing ad with add
5 hrs
Login to enter a peer comment (or grade)

13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
fatiga publicitaria


Explanation:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&e...

Pero la frecuencia con la que el anuncio publicitario aparece ante el cliente ha de ser la justa (control de frecuencia). El Ad fatigue –fatiga publicitaria- indica que la mayor parte de los usuarios dejan de registrar un anuncio tras haberlo visto cinco veces.

https://www.marketingdirecto.com/digital-general/performance...

El anuncio en general deberá luchar contra la fatiga publicitaria y la costumbre de ignorar la publicidad.

http://www.paredro.com/como-elegir-las-imagenes-para-anuncio...

Saludos cordiales.



--------------------------------------------------
Note added at 2 days12 hrs (2017-01-14 21:55:54 GMT) Post-grading
--------------------------------------------------

De nada, un placer. :-)

JohnMcDove
United States
Local time: 06:24
Native speaker of: Native in SpanishSpanish
PRO pts in category: 48
Grading comment
Gracias
Login to enter a peer comment (or grade)



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