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disrupt itself

Spanish translation: reinventarse

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:disrupt itself
Spanish translation:reinventarse
Entered by: odisea

10:10 Sep 15, 2020
English to Spanish translations [PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: disrupt itself
With so many technology changes and new entrants now encroaching on an industry accustomed to a more stable list of players, can an old company actually respond by disrupting itself?

Gracias.
odisea
Local time: 06:52
reinventarse
Explanation:
My try
Selected response from:

Antonella Perazzoni
Argentina
Local time: 01:52
Grading comment
Gracias por la ayuda.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2reinventarse
Antonella Perazzoni
4 +1transformándose radicalmente
Javier (X)
4Reconvertirse/reconvirtiéndose
María del Carmen García
4reinventarse
Anouk B. Bello-Burkart
4con una transformación disruptiva
Laura Bissio CT
3mediante la autodisrupción - actualizándose/renovándose drásticamente
Víctor Zamorano


  

Answers


31 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
mediante la autodisrupción - actualizándose/renovándose drásticamente


Explanation:
Dos opciones completamente distintas, la primera de las que hacen arrugar el entrecejo y rechinar los dientes (a mí el primero) y la segunda más idiomática pero que quizás no transmite todo el sentido.


    https://www.fundeu.es/recomendacion/disrupcion-disruptivo-disrumpir/
Víctor Zamorano
Spain
Local time: 06:52
Native speaker of: Spanish
PRO pts in category: 24
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49 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Reconvertirse/reconvirtiéndose


Explanation:
Reconvertir: reestructurar algo; particularmente realizar una reconversión industrial.
Diccionario de us odel español de María Moliner

Ejemplos de uso:

https://www.cas.com.ar/gs1-primera-jornada/430-reconvertirse...

https://www.losandes.com.ar/tiempo-de-crisis-como-reconverti...

http://ruedadeprensa.com.ar/2020/05/13/reconvertirse-en-tiem...

http://www.vrainz.com/la-apuesta-de-google-para-reconvertir-...

María del Carmen García
Argentina
Local time: 01:52
Specializes in field
Native speaker of: Spanish
PRO pts in category: 16
Login to enter a peer comment (or grade)

56 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
reinventarse


Explanation:
My try

Example sentence(s):
  • Renovarse o morir: 5 grandes empresas que se reinventaron.
  • Nacida hace 40 años en l’Hospitalet de Llobregat (Barcelona), ha sabido reinventarse tras el boom olímpico y la reciente crisis económica, y ahora tiene planes de expansión nacionales e internacionales.

    https://www.expertopyme.com/renovarse-o-morir-5-grandes-empresas-que-se-reinventaron/
    https://hablemosdeempresas.com/empresa/alainsa-reinventarse-en-tiempos-de-crisis-para-seguir-creciendo/
Antonella Perazzoni
Argentina
Local time: 01:52
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
Grading comment
Gracias por la ayuda.

Peer comments on this answer (and responses from the answerer)
agree  Mónica Algazi
33 mins
agree  Juan Pablo Marina
4 hrs
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
reinventarse


Explanation:
Si bien no es el primer término que se me ocurre como traducción para 'disrupt' (ni el tercero), considero que en este contexto suena más idiomático que una empresa 'se reinvente'. Podríamos hablar de una alteración de su estrategia, 'transformándose' o trasmutando' también serían otras posibilidades, no obstante, continúo abogando por la expresión de reinventarse para el contexto que nos compete.


    Reference: http://https://globalkamconsultoresretail.com/reinventate/#:...
Anouk B. Bello-Burkart
Spain
Local time: 05:52
Native speaker of: Native in SpanishSpanish
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
by disrupting itself
con una transformación disruptiva


Explanation:
Como indica el enlace que incluyó Victor Zamorano, 'disrupción', 'disruptivo' y 'disrumpir' son términos válidos y aceptados en español, y creo que corresponde usarlos para transmitir el sentido con mayor fidelidad.

Laura Bissio CT
Uruguay
Local time: 01:52
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
transformándose radicalmente


Explanation:
Another option:
'mediante una profunda transformación'


    https://insight.kellogg.northwestern.edu/es/article/nascar-overhauls-the-fan-experience
    https://www.entrepreneur.com/article/266079
Javier (X)
Spain
Local time: 06:52
Specializes in field
Native speaker of: Spanish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Liliana Garfunkel
3 hrs
  -> Thanks, Liliana!
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