pre-media pitch
| 19:35 Jun 26, 2012 |
| English to Spanish translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| 3 | (coordinación de) comunicados (previos) para los medios de comunicación/notas de prensa (previas) |
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| Fijate si te puede servir : |
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Answers
21 hrs confidence: 
(coordinación de) comunicados (previos) para los medios de comunicación/notas de prensa (previas) Explanation: "pitch" se refiere a comunicados breves (generalmente, por correo electrónico) que los responsables de RRPP envían a los medios de comunicación para informales de algo (por ejemplo, el lanzamiento de un nuevo producto). "pitch" tiene una analogía con el deporte, "lanzador" y "lanzamiento". Se lanza un comunicado para que atraiga la atención de los medios de comunicación que lo reciben. "Use the subject line to peak interest. Each panel member agreed that the subject line of an email is the most efficient way to captivate the attention of your pitch target. With journalists constantly working on a deadline, the difference between an opened (and read) or deleted email can lie in the quality of the subject line. Keep pitches concise. While the journalists’ opinion on a favored pitch format may have differed, they all agreed on one thing, conciseness. Rick Martinez urged public relations professionals to let the news outlet tell the story and keep pitches under 100 words. Rick Smith related well-framed pitches to a widely taught journalism and PR writing technique, the inverted pyramid. Smith also suggested utilizing bullet points to provide an easy to digest, high-level synopsis of your press release." http://mmetkowski.wordpress.com/category/uncategorized/ "En un blog anterior nos habíamos referido a la nueva forma de hacer relaciones públicas (o PR por sus siglas en inglés) y explicamos cómo las nuevas herramientas digitales cambiaron la forma de llegar al público objetivo. En esta ocasión queremos centrarnos en el comunicado de prensa online o pitch, y diremos cómo sacarle provecho a este servicio que está disponible actualmente." http://blog.innovacion.gob.pa/prueba-de-articulo-20.htm |
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Reference comments
20 hrs |
| Reference: Fijate si te puede servir : Reference information: http://www.proz.com/kudoz/english_to_spanish/media_multimedi... |
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