banner blindness

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00:54 Oct 9, 2020
English to Slovak translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Summary of translations provided
5bannerová slepota
Veronika Kvietkova


  

Translations offered


2 days 19 hrs   confidence: Answerer confidence 5/5
bannerová slepota


Definition from vibration.sk:
Bannerová slepota sa dá opísať ako vedomé (ale najmä podvedomé) ignorovanie reklamných bannerov alebo iných reklamných prvkov na vašej stránke. V skratke ide o ignorovanie online reklamy. Je pritom jedno, či ide o relevantnú alebo pre zákazníka irelevantnú reklamu. Jeho podvedomie jednoducho prikáže očiam, aby časti stránky s reklamou automaticky preskočili.

Example sentence(s):
  • Pojem bannerová slepota bol prvýkrát použitý v štúdii z roku 1998 Banner Blindness: Web Searchers Often Miss Obvious Links. - shoptet.sk  
  • Reality bannerové slepoty jsme si vědomi, proto se při plánování bannerové PPC reklamy a plošné bannerové reklamy snažíme využívat plochy, kde je efekt bannerové slepoty co nejmenší. Efekt bannerové reklamy lze částečně eliminovat i nápaditě zpracovanou reklamní grafikou. - sun.cz  
Veronika Kvietkova
Slovakia
Local time: 06:35
Native speaker of: Native in SlovakSlovak
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