surround session

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13:58 Mar 29, 2010
English to Slovak translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: surround session
Definition from Crucial Marketing:
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

Example sentence(s):
  • Although a surround session actually continues until the user leaves the site, NYTimes.com said it plans to package and sell sessions using a minimum of five pages' worth of ads. Incisive Interactive Marketing LLC
  • The focus of Surround Sessions is to expose a user to the messaging of an exclusive advertiser for an extended period of time, in an effort to improve advertising efficiency. Dynamic Logic Inc.
  • A surround session is "triggered" when the user hits an agreed page, and then for the next 6-8 pages that user sees only advertising from one advertiser. The Guardian
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Summary of translations provided
4Sprievodná reklama ´Surround Session´
Anton Šaliga
3Doprovodná relácia
Jan Kolesar


  

Translations offered


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Doprovodná relácia


Definition from own experience or research:
Doprovodná relácia, pri ktorej sa návštevník stránky dostáva k postupnosti reklám od jedného inzerenta.

Example sentence(s):
  • Zaručovaný počet prezretí stránky počas doprovodnej relácie závisí od toho, čo si návštevník praje kúpiť a tiež od toho, čo je inzerent schopný ponúknuť. - Wikipedia  
Jan Kolesar
Slovakia
Local time: 16:31
Native speaker of: Slovak
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33 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Sprievodná reklama ´Surround Session´


Definition from own experience or research:
Postupná, cielená inzercia, kedy návštevník stránky dostáva reklamy od jedného zadávateľa počas celkovej návštevy na stránke.

Example sentence(s):
  • The process, known as "surround sessions," involve a user receiving ads from a single advertiser, for the entire duration of their visit to the NYTimes.com site. - clikz.com  

Explanation:
Názov tohto modelu sprievodnej reklamy by som ponechal nepreložený.
Anton Šaliga
Slovakia
Local time: 16:31
Native speaker of: Slovak
PRO pts in category: 4
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