touch point analysis
Serbo-Croat translation: analiza kontakta sa kupcima/klijentima
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| 07:55 Feb 15, 2011 |
| English to Serbo-Croat translations [PRO] Marketing - Advertising / Public Relations / media advertising | |||||||
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|  Selected response from: Natasa Djurovic Serbia Local time: 10:50 | ||||||
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| 3 | analiza kontakta sa kupcima/klijentima |
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Answers
51 mins confidence: 
analiza kontakta sa kupcima/klijentima Explanation: http://dictionary.reference.com/browse/touchpoint -------------------------------------------------- Note added at 52 mins (2011-02-15 08:48:32 GMT) -------------------------------------------------- Touchpoint Experience (2004) relates touchpoint to time and sees touchpoint as “every point in time the customer ‘touches’ or connects with your company throughout the entire product/service delivery; pre-, during and post-purchase.” What exactly is touchpoint? Touchpoint sometimes is also written as two separate words. So, what is touch and what is point? How about this? Touchpoint is a point (what/who) that is touched via any channel (when/where/how) for a purpose (why). That said, it is every point of interaction, internal and external, seen and unseen. -------------------------------------------------- Note added at 53 mins (2011-02-15 08:49:02 GMT) -------------------------------------------------- http://www.customerthink.com/blog/what_exactly_touchpoint -------------------------------------------------- Note added at 54 mins (2011-02-15 08:50:21 GMT) -------------------------------------------------- http://en.wikipedia.org/wiki/Touchpoint -------------------------------------------------- Note added at 54 mins (2011-02-15 08:50:40 GMT) -------------------------------------------------- Touchpoint (also touch point, contact point, customer contact, point of contact, brand touchpoint, and customer touchpoint) is the interface * of a product, * a service or * a brand with customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase. |
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