above the fold

Serbian translation: iznad preloma

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:above the fold
Serbian translation:iznad preloma

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17:54 May 5, 2010
English to Serbian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Internet, e-Commerce
English term or phrase: above the fold
Definition from Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

Example sentence(s):
  • Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. Clickz.com
  • But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. boxesandarrows.com
  • When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. Marketing Terms
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iznad preloma
Definition:
Deo poruke e-pošte, veb stranice ili oglas koji je vidljiv bez pomeranja sadržaja stranice. U slučaju oglasa, takvo odredište je poželjnije i isplativije zbog trenutne vidljivosti.
Selected response from:

Milan Djukić
Serbia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2iznad preloma
Milan Djukić


  

Translations offered


11 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
iznad preloma


Definition from own experience or research:
Deo poruke e-pošte, veb stranice ili oglas koji je vidljiv bez pomeranja sadržaja stranice. U slučaju oglasa, takvo odredište je poželjnije i isplativije zbog trenutne vidljivosti.

Example sentence(s):
  • Above the Fold – iznad preloma Deo veb stranice koji je vidljiv na monitoru odmah po učitavanju internet stranice (vidi se bez pomeranja slike na ekranu, odnosno skrolovanja). - eKapija  
  • Jedan od problema s kojima su dizajneri suočeni je kako osigurati da se važan sadržaj strane zadrži „iznad preloma" - jer posetilac onda neće morati da ga pomera kako bi video celu vest ili poruku navedenu pri dnu. Browser Size pomaže tako što vizuelno predstavlja koji procenat korisnika interneta može da vidi neki deo strane. Ovo je povezano ne samo sa rezolucijom ekrana već i sa tim koliko je velik prozor čitača koji korisnik upotrebljava. - Tehnoguru  
Milan Djukić
Serbia
Local time: 08:57
Native speaker of: Serbian
PRO pts in category: 26

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Biljana Kovačević
2 hrs
  -> Hvala!

Yes  Marko Spasic
4 days
  -> Hvala!
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