market segmentation

Serbian translation: segmentiranje ili segmentacija tržišta

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market segmentation
Serbian translation:segmentiranje ili segmentacija tržišta
Entered by: Kristina Kolic

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14:59 Nov 24, 2009
English to Serbian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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segmentiranje ili segmentacija trzista
Definition:
Podela tržišta na nekoliko manjih podtržišta sa zajedničkim karakteristikama – cilj maksimizacija profita – preko određenih cena (posebni zahtevi, luksuz, status)
Preko segmentiranja tržišta kompanije mogu da istražuju i razvijaju svoje linije proizvoda
Kada je tržište visoko konkurentno – segmentacijom se fokusiraju niše gde se kompanija može najbolje pozicionirati.
Selected response from:

Biljana Veselinovic
Serbia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2segmentiranje ili segmentacija trzista
Biljana Veselinovic
5сегментација тржишта
Branko Bojanin


  

Translations offered


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
segmentiranje ili segmentacija trzista


Definition from Beogradska bankarska akademija:
Podela tržišta na nekoliko manjih podtržišta sa zajedničkim karakteristikama – cilj maksimizacija profita – preko određenih cena (posebni zahtevi, luksuz, status)
Preko segmentiranja tržišta kompanije mogu da istražuju i razvijaju svoje linije proizvoda
Kada je tržište visoko konkurentno – segmentacijom se fokusiraju niše gde se kompanija može najbolje pozicionirati.

Example sentence(s):
  • Segmentacija tržišta se može izvršiti na osnovu velikog broja kriterijuma. Kriterijumi koji se koriste su različiti za tržište rezidencijalnih korisnika (consumer markets) i za tržište biznis korisnika (business markets). - Scribd  
Biljana Veselinovic
Serbia
Native speaker of: Native in SerbianSerbian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  vesnadrag
3 days 18 hrs
  -> Hvala!

Yes  Jasmina Zivanovic
4 days
  -> Hvala!
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2 hrs   confidence: Answerer confidence 5/5
сегментација тржишта


Definition from Бизнисмајстор:
Тржишни сегмент је прецизно дефинисан део тржишта који чини група купаца са истим потребама и сличним психолошким особинама.

Example sentence(s):
  • Сегментација је важна маркетиншка стратегија која подразумева да тржишту приступамо не као као групи просечних купаца, него да се прецизно усмеримо према одабранoм тржишнoм сегменту. - Бизнисмајстор  
Branko Bojanin
Ireland
Local time: 21:27
Native speaker of: Native in SerbianSerbian, Native in CroatianCroatian
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