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Tie-In Promotion Agreement

Serbian translation: sporazum o uzajamnoj (\"tie-in\") promociji

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Tie-In Promotion Agreement
Serbian translation:sporazum o uzajamnoj (\"tie-in\") promociji
Entered by: Bogdan Petrovic

19:19 Apr 12, 2016
English to Serbian translations [PRO]
Law/Patents - Cinema, Film, TV, Drama
English term or phrase: Tie-In Promotion Agreement
The XXX company is happy to be collaborating with YYY d.o.o. (“Retailer”, “you”) on the FROZEN and STAR WARS promotion to be run in connection with the Property in Retailer’s retail stores, Retailer’s Affiliates’ stores, Retailer’s Franchise Stores (hereinafter referred to collectively as “Retailer`s Stores”) in the Territory (the “Promotion”).

The key terms of the Promotion are set out below. This letter shall constitute an agreement between Disney and Retailer regarding the Promotion (the “Tie-In Agreement”)
Bogdan Petrovic
Serbia
Local time: 15:27
sporazum o uzajamnoj ("tie-in") promociji
Explanation:
"Tie-in" je vid unapređenja prodaje, odnosno tzv. unakrsne promocije, a za sam "tie-in" još uvek nema ustaljenog termina na srpskom.
Podrazumeva uzajamnju promociju recimo nekog proizvoda i poznatih likova iz filmova. Kada vidite npr. "Minione" po raznim proizvodima, to bi trebalo da znači da između proizvođača čokolade (sira itd...) i onoga ko želi da promoviše ta stvorenja, postoji tzv. tie-in sporazum :D https://shop.maxi.rs/maxi-online.html?search=1&term=minions

Tie-in – zajednički poduhvat dve ili više organizacija ili marki koje zajedno rade kao partneri u promotivnom poduhvatu; Biljana Simurdić, Ekonomsko-finansijski rečnik, European Consulting, Novi Sad, 2000.



Tie-in promotions A tie-in promotion is the simultaneous promotion of two or more brands in a single campaign.
https://books.google.rs/books?id=T3UUfNBE1DcC&pg=PA321&lpg=P...

Tie-ins are an arrangement between partners to cross-promote products or services that target a common, specific audience. http://www.abovethefoldmag.com/?q=article/tie-ins

https://en.wikipedia.org/wiki/Tie-in
Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility.
Selected response from:

Vesna Maširević
Serbia
Local time: 15:27
Grading comment
Hvala!
4 KudoZ points were awarded for this answer



Summary of answers provided
4vezani/uključeni promotivni ugovor
LogosART
4sporazum o uzajamnoj ("tie-in") promociji
Vesna Maširević


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
tie-in promotion agreement
vezani/uključeni promotivni ugovor


Explanation:


tie-in |ˈtī ˌin|
noun
• a book, movie, or other product produced to take advantage of a related work in another medium.

LogosART
Croatia
Local time: 15:27
Native speaker of: Dutch
PRO pts in category: 8
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
tie-in promotion agreement
sporazum o uzajamnoj ("tie-in") promociji


Explanation:
"Tie-in" je vid unapređenja prodaje, odnosno tzv. unakrsne promocije, a za sam "tie-in" još uvek nema ustaljenog termina na srpskom.
Podrazumeva uzajamnju promociju recimo nekog proizvoda i poznatih likova iz filmova. Kada vidite npr. "Minione" po raznim proizvodima, to bi trebalo da znači da između proizvođača čokolade (sira itd...) i onoga ko želi da promoviše ta stvorenja, postoji tzv. tie-in sporazum :D https://shop.maxi.rs/maxi-online.html?search=1&term=minions

Tie-in – zajednički poduhvat dve ili više organizacija ili marki koje zajedno rade kao partneri u promotivnom poduhvatu; Biljana Simurdić, Ekonomsko-finansijski rečnik, European Consulting, Novi Sad, 2000.



Tie-in promotions A tie-in promotion is the simultaneous promotion of two or more brands in a single campaign.
https://books.google.rs/books?id=T3UUfNBE1DcC&pg=PA321&lpg=P...

Tie-ins are an arrangement between partners to cross-promote products or services that target a common, specific audience. http://www.abovethefoldmag.com/?q=article/tie-ins

https://en.wikipedia.org/wiki/Tie-in
Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility.

Vesna Maširević
Serbia
Local time: 15:27
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 24
Grading comment
Hvala!
Login to enter a peer comment (or grade)



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