it’s a smaller footprint

Russian translation: у него сравнительно небольшая площадь

07:13 Mar 11, 2020

English to Russian translations [PRO]
Sports / Fitness / Recreation

English term or phrase: it’s a smaller footprint

Sets Aggressive Expansion Goals
(August 19, 2019) - U.S. Polo Assn., the official brand of the United States Polo Association, is aggressively expanding its retail fleet, with some stores featuring a “high-energy” retail concept.While other brands may be shuttering their brick-and-mortar stores, U.S. Polo Assn. opened about 100 units in 2018, will open another 100 locations in 2019, and is likely to add another 100 in 2020.
This year, the brand will surpass 1,100 retail stores, 90 percent of which are fullpriced doors.
The company has recently opened doors in Las Vegas, Istanbul’s new international airport, City Life in Milan and Dubai Mall.In addition, U.S. Polo Assn. recently renovated its Times Square store in New York, considered its most high-profile flagship worldwide.
That store features the firm’s new “high-energy” retail concept that will launch in several key markets in late 2019.
The high-energy store willshowcase new product, while aiming to engage consumers in both the brand and the sport of polo in an “experiential way.”Michael Prince, president and chief executive officer of USPA Global Licensing Inc., told WWD, “When you go to the Times Square store, it’s a smaller footprint.
It’s about 1,000 square feet.
What you see is the store is jam-packed, there’s music, there’s a high energy, it’s bright and full of life.
From that, I realized the consumer experience is much different at a 1,000-square-foot store, than a 5,000-square-foot store.”He said these new, smaller doors allow the consumer to engage with the sport of polo more.

Maxim Polukhin KudoZ activity Questions: 8836 (2 open) (1 without valid answers) (739 closed without grading) Answers: 43
Local time: 06:07

Russian translation:у него сравнительно небольшая площадь

Explanation:
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Selected response from:

Sergey Zubtsov
Armenia
Local time: 07:07

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4 +1

у него сравнительно небольшая площадь

Sergey Zubtsov

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peer agreement (net): +1

у него сравнительно небольшая площадь

Explanation:
-

Sergey Zubtsov
Armenia
Local time: 07:07
Native speaker of:

Russian
PRO pts in category: 20

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Спасибо!

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it’s a smaller footprint

Russian translation: у него сравнительно небольшая площадь

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it’s a smaller footprint

Russian translation: у него сравнительно небольшая площадь

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