cost-per-click

Russian translation: цена за клик

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14:55 Apr 4, 2020

English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research

English term or phrase: cost-per-click

Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):

PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent

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Russian translation:цена за клик

Definition:
Сумма, которую рекламодатель платит за нажатие на объявление.

Selected response from:

Rustam Shafikov
Kazakhstan

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

5 +3

цена за клик

Rustam Shafikov

цена клика

Svetlana Manilo

Translations offered

1 day 4 hrs confidence:

цена клика

Definition from own experience or research:
сумма, которую рекламодатель платит разместившему его рекламу лицу за один переход на его сайт по ссылке в объявлении

Example sentence(s):

Средняя цена клика — отношение недельного расхода к недельному количеству кликов, то есть цена, которая в среднем списывается за переход посетителя по объявлению. - Яндекс.Справка

Svetlana Manilo
Georgia
Local time: 10:07
Native speaker of:

Russian

11 days confidence:

peer agreement (net): +3

цена за клик

Definition from Google Реклама:
Сумма, которую рекламодатель платит за нажатие на объявление.

Example sentence(s):

Выбрав в качестве модели тарификации цену за клик, вы платите тогда, когда пользователь нажимает на ваше объявление. - Google Реклама
Если цена за клик ниже входа в гарантию, то объявление будет показываться только в рекламной сети Яндекс (РСЯ) и на странице “Все объявления”. - https://www.ashmanov.com/

Rustam Shafikov
Kazakhstan
Local time: 12:07
Native speaker of:

Russian
PRO pts in category: 8

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Russian translation: цена за клик

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