dayparting

Russian translation: временной таргетинг

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21:05 Mar 22, 2020
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Russian translation:временной таргетинг
Definition:
временной таргетинг — показ объявлений по расписанию
Selected response from:

Vladimir Korol
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +1Показ объявлений по расписанию
Rustam Shafikov
4 +2временной таргетинг
Vladimir Korol


  

Translations offered


  confidence: Answerer confidence 5/5 peer agreement (net): +1
Показ объявлений по расписанию


Definition from Google Реклама:
Показ объявлений (рекламы) по расписанию в соответствии с периодами активности пользователей в Интернете, вашим рабочим графиком или другими факторами.

Example sentence(s):
  • Если вы создали расписание показа объявлений, то ваша реклама может появляться только в дни и часы, указанные в расписании. - Google Реклама  
Rustam Shafikov
Kazakhstan
Local time: 12:05
Native speaker of: Native in RussianRussian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Roman Asabin
3 days 5 hrs
Login to enter a peer comment (or grade)

  confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
временной таргетинг


Definition from Яндекс Помощь:
временной таргетинг — показ объявлений по расписанию

Example sentence(s):
  • Временной таргетинг Временной таргетинг позволяет показывать рекламные сообщения в определённые рекламодателем промежутки времени и позволяет сократить число неэффективных показов рекламы. Временной таргетинг может применяться, если спрос на рекламируемый товар или услугу зависит от времени суток или проявляется только в определённые дни недели. - icontext  

Explanation:
Частотность в Гугл:

"показ объявлений по расписанию" - 272 ссылки
"временной таргетинг" - 12 800 ссылок

Это уже второй раз, когда я привожу в качестве аргумента число точных ссылок в Гугле, однако почему-то это не воспринимается, как реально весомый аргумент.
Vladimir Korol
Local time: 09:05
Native speaker of: Native in RussianRussian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Svetlana Voziyan
1 day 3 hrs
  -> Спасибо!

Yes  George Phil
3 days 19 hrs
  -> Спасибо!
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