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BATNA

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00:55 Jul 1, 2020
English to Romanian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4 +1Cea mai bună alternativă la un acord negociat
ELENA MITULESCU


  

Translations offered


6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Cea mai bună alternativă la un acord negociat


Definition from ASE:
BATNA este acronimul sintagmei Best Alternative To a Negociated Agreement (Cea mai bună
alternativă la un acord negociat), uzual în limbajul negociatorilor. BATNA reprezintă cel mai
bun lucru care rămâne de făcut atunci când partenerul de negocieri nu va fi dispus să ajungă la
acord. Este cea mai bună variantă de rezolvare a problemei fără acordul lui.

Example sentence(s):
  • De fapt, una dintre analizele făcute de mediator împreună cu fiecare parte separat în timpul respectivei ședințe (adică întâlnire privată) este să o facă să se gândească la ceea ce se numește cea mai bună alternativă la un acord negociat (BATNA) și cea mai proastă alternativă la un acord negociat (WATNA). - Curtea de Apel Craiova  
  • La acest capitol foarte importantă este găsirea unei soluții în caz că negocierea noastră nu va ajunge la niciun acord. Acesta este un concept numit B.A.T.N.A., acronimul în engleză de la cea mai bună alternativă la un acord negociat (best alternative to a negotiated agreement). Cu alte cuvinte, ce anume vom face dacă nu reușim să negociem un acord. - Introducere în studiile de conflict  
ELENA MITULESCU
Canada
Local time: 17:36
Native speaker of: Native in RomanianRomanian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Simona Iacob
53 days
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