This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Portuguese
  3. Marketing / Market Research

Customer lifetime value

Portuguese translation: ciclo de vida do cliente

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Customer lifetime value
Portuguese translation:ciclo de vida do cliente
Entered by: Alcinda Marinho

16:00 May 5, 2019
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / Marketing
English term or phrase: Customer lifetime value
Num documento sobre marketing. Qual seria a melhor tradução para Portugal?
Obrigada!
Ana Martins
Portugal
Local time: 23:16
ciclo de vida do cliente
Explanation:
Sug.

--------------------------------------------------
Note added at 0 min (2019-05-05 16:01:25 GMT)
--------------------------------------------------

Também já vi documentos de marketing, dirigidos a profissionais da área, em que deixam no original, mas penso que isso se pode dever apenas à “mania” que há na área de usar o inglês. Havendo uma tradução, penso ser melhor traduzir. Na dúvida, pode colocar o termo em EN entre parêntesis.

--------------------------------------------------
Note added at 3 mins (2019-05-05 16:04:09 GMT)
--------------------------------------------------

https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...

--------------------------------------------------
Note added at 4 mins (2019-05-05 16:05:17 GMT)
--------------------------------------------------

https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...
Selected response from:

Alcinda Marinho
Portugal
Local time: 23:16
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4ciclo de vida do cliente
Alcinda Marinho
4vida útil do cliente / consumidor
Marina Soares
4valor do tempo de vida do cliente
ferreirac
3vida útil/longevidade do cliente
Lucas Felix dos Santos
3valor do cliente a longo prazo
expressisverbis


  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
customer lifetime value
vida útil/longevidade do cliente


Explanation:
Sugestão.

Lucas Felix dos Santos
Brazil
Local time: 19:16
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8
Login to enter a peer comment (or grade)

4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer lifetime value
vida útil do cliente / consumidor


Explanation:
Sug.

Valor de vida útil do cliente ou simplesmente Vida útil do cliente.


    https://www.iseg.ulisboa.pt/aquila/getFile.do?fileId=17404&method=getFile
Marina Soares
Local time: 19:16
Native speaker of: Native in PortuguesePortuguese
Login to enter a peer comment (or grade)

0 min   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
customer lifetime value
ciclo de vida do cliente


Explanation:
Sug.

--------------------------------------------------
Note added at 0 min (2019-05-05 16:01:25 GMT)
--------------------------------------------------

Também já vi documentos de marketing, dirigidos a profissionais da área, em que deixam no original, mas penso que isso se pode dever apenas à “mania” que há na área de usar o inglês. Havendo uma tradução, penso ser melhor traduzir. Na dúvida, pode colocar o termo em EN entre parêntesis.

--------------------------------------------------
Note added at 3 mins (2019-05-05 16:04:09 GMT)
--------------------------------------------------

https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...

--------------------------------------------------
Note added at 4 mins (2019-05-05 16:05:17 GMT)
--------------------------------------------------

https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...

Alcinda Marinho
Portugal
Local time: 23:16
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 12
Grading comment
Obrigada!

Peer comments on this answer (and responses from the answerer)
agree  Andrea Pilenso
23 mins
  -> Obrigada, Andrea!
agree  Maria Teresa Borges de Almeida: Diria valor do ciclo de vida do cliente...
1 hr
  -> Obrigada, Teresa!
agree  Maria da Glória Teixeira
1 day 8 hrs
  -> Obrigada, Gloria!
agree  Margarida Ataide
2 days 1 hr
  -> Obrigada, Margarida!
Login to enter a peer comment (or grade)

6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer lifetime value
valor do tempo de vida do cliente


Explanation:
Sug.

--------------------------------------------------
Note added at 6 mins (2019-05-05 16:07:15 GMT)
--------------------------------------------------

Ver https://bit.ly/2WrpbNR

ferreirac
Brazil
Local time: 19:16
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 211
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
customer lifetime value
valor do cliente a longo prazo


Explanation:
Mais uma sugestão em pt-pt.

O estudo e previsão do Customer Lifetime Value (CLV) é um tema muito abordado na literatura na área de Marketing e Economia como um conhecimento indispensável e com uma grande aplicação nas estratégias da empresa. O CLV, de um modo geral é o valor do cliente a longo prazo.

O Customer Lifetime Value (CLV) é o valor que o cliente terá para a empresa a longo prazo, que no contexto da área em estudo é o valor de vendas liquidas reportadas que o cliente efetuará na empresa no ano seguinte.
The Customer Lifetime Value (CLV) is the long-term value that a customer will bring to a company. In the field concerned by the present study, CLV is defined as the reported net sales value per customer on the following year.

https://sigarra.up.pt/fep/pt/pub_geral.show_file?pi_doc_id=1...

What is Customer lifetime value?
Customer lifetime value is a measure of customer profitability over time. To help explain this concept, let’s start with a formal definition of customer lifetime value (CLV) from a well-regarded marketing metrics textbook. In the textbook Marketing Metrics: the definitive guide to measuring marketing performance (Farris et al 2010), the authors defined customer lifetime value as:
“Customer lifetime value is the dollar value of a customer relationship based on the present value of the projected future cash flows from the relationship.”

Some approaches to defining customer lifetime value (CLV) include:
Customer lifetime value is the economic net worth of a customer to the firm.
Customer lifetime value is the net profit contribution of the customer to the firm over time.
Customer lifetime value is a measure of a customer’s aggregate profit to the firm over the total time that the customer deals with the firm.
Customer lifetime value measures the total profit derived from a customer during the time that they are a customer of the firm.

https://www.clv-calculator.com/clv/definition-customer-lifet...

expressisverbis
Portugal
Local time: 23:16
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 78
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search