ad's catch copy

08:39 Mar 7, 2012
English to Malay translations [PRO]
Advertising / Public Relations
English term or phrase: ad's catch copy
This is from a questionnaire :
We will now ask you a question about the ad’s catch copy. “TOMORROW TOGETHER” is a catch copy for a global company. How familiar are you with this catch copy?
Nora Suh
United Kingdom
Local time: 18:01


Summary of answers provided
4kopi penarik iklan
yam2u
4cogan kata iklan
shamsul


  

Answers


6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
kopi penarik iklan


Explanation:

1) in copywriting, catch copy = large text that appears in ads or brochures to catch the attention of reader.

2) i think there is no corresponding Malay term for catch copy.

3) however ungkapan/rangkai kata penarik exists for the term catch phrase in Malay.

4) suggestion is based on catch = penarik.


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Note added at 2 days9 hrs (2012-03-09 18:00:00 GMT)
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a peer, Cassius Duwin, left this comment which s/he has since deleted: Kopi = Coffee? Copy should be "Salinan".

please note that in advertising terminology the correct/official Malay translation for copy is kopi.

yam2u
United States
Specializes in field
Native speaker of: Native in MalayMalay, Native in EnglishEnglish
PRO pts in category: 23
Notes to answerer
Asker: Thank you!

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73 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
cogan kata iklan


Explanation:
Referred to :

Wiktionary:Transwiki:List of gairaigo and wasei-eigo terms.

Origin : Catch copy Meaning : Tagline Origin : English

According to Merriam-Webster Tagline - Slogan.
And Slogan = cogan kata/ slogan (PRPM)



    Reference: http://en.wikipedia.org/wiki/List_of_gairaigo_and_wasei-eigo...
shamsul
Local time: 01:01
Specializes in field
Native speaker of: Native in MalayMalay
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