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click and mortar

Japanese translation: クリック＆モルタル

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:click and mortar
Japanese translation:クリック＆モルタル

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14:58 Jun 3, 2010
English to Japanese translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
Glossary-building KudoZ




This question was created by:
Alejandro Cavalitto
Alejandro Cavalitto
Argentina


This question is closed

クリック＆モルタル
Definition:
クリック・アンド・モルタル（Click and mortar）とは、実店舗と電子商取引を行うオンライン上の店舗の双方を運営することで相乗効果を狙うビジネス手法。
Selected response from:

Yasutomo Kanazawa
Japan
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2クリック＆モルタル
Yasutomo Kanazawa


  

Translations offered


37 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
クリック＆モルタル


Definition from Wikipedia:
クリック・アンド・モルタル（Click and mortar）とは、実店舗と電子商取引を行うオンライン上の店舗の双方を運営することで相乗効果を狙うビジネス手法。

Example sentence(s):
  • クリック＆モルタル戦略の中で重要な顧客接点となるTOLは、1999年7月にスタートした。もともとは在庫確認や新譜情報の入手、購入といった店舗でのサービスを、そのままネット上で提供することを目的として開設されたWebサイトである。 - ツタヤオンライン　「クリッ�  
  • クリック＆モルタル戦略の４つの視点とは 三石玲子は、クリック＆モルタルの狙いは、「新規顧客層の獲得」→「実店舗のブランド浸透や売上、顧客数増をネットでサポートする」 →「実店舗とほぼ同様、あるいはそれ以上の機能、サービスをネットで展開」 →「よりコストの安いチャネルに顧客を誘導する」のように変わってきたと指摘。2001.7 - クリック＆モルタル（マルチ�  
  • クリック＆モルタルとは商取引の形態の手法一つである。ここで言うクリックとはWebサイトによる店舗を指し、モルタルとは実際の店舗を指す。ネット上で展開するビジネスと実際の店舗展開ビジネスの両方を行なうことで販売促進の相乗効果を狙う手法である。 - クリック＆モルタル  
Yasutomo Kanazawa
Japan
Local time: 03:37
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 51

Votes in favor of/against selecting this as the best translation of the term asked
Yes  crossroad
191 days
  -> ありがとうございます。
Yes  Masa Osada (X): 賛成します。
221 days
  -> ありがとうございます。
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